- Rent the Runway Battles Back, With Ad Sales In The Works
D2C Insider, Sarah Mahoney - Monday, April 15, 2024
With customer retention rising, the company is revamping marketing, expanding resale a ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- Etsy Predicts: Western 2.0, Garden Girls, All-Out After Parties
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
In a nod to its growing clout as a style-setter, the onli ...
- With Romcom Spoof, CeraVe Expands 'Medutainment'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The L'Oreal-owned brand understands everyone needs a little help finding the moisturiz ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- Macy's, Arkhouse Achieve Detente -- For Now
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2024
The department store giant adds two would-be acquirers to the board ...
- Teens Ditching Established Brands For Small Innovators
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Piper Sandler's newest survey of young consumers shows New Balance catching ...
- New Report: Meta's Hate Problem Is Worse Than You Think
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
GLAAD's findings show that anti-trans content -- often violent -- is a ...
- Amid Rapid Expansion, Aldi Mocks Grocery Memberships
Retail Insider, Sarah Mahoney - Wednesday, April 10, 2024
America's third-largest grocer keeps finding new ways to woo consumers. ...
- Hinge Sends Deleted Apps To Heaven
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Once people find true love, that discarded app icon has to ...
- Bark Replaces CMO, Adds New Revenue Officer
D2C Insider, Sarah Mahoney - Monday, April 8, 2024
The company is beefing up leadership as it expands into consumables. ...
- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
Brand Keys' latest ranking of the most innovative brands marks a shi ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- Sherwin-Williams Introduces 'The Loneliest Color'
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2024
The paint retailer has tapped designer Dapper Dan to promote Kingdom Gol ...
- Target Resurrects 'The Target Lady' For New Membership Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
The retailer's ads for upcoming Target Circle Week star "SNL" alum Krist ...
- 'Store Experience Is Everything:' New Guitar Center CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
Kristin Shane is hoping to turn the retailer into the Sephora ...
- Albertsons CMO: Simplifying Loyalty Value
Retail Insider, Sarah Mahoney - Wednesday, April 3, 2024
The grocery chain is relaunching loyalty, hoping to help 38 million membe ...
- Mattel Debuts Autism-Friendly Hot Wheels Car
Marketing Daily, Sarah Mahoney - Monday, April 1, 2024
The toy company's new Flippin Fast die-cast encourages open-ended, soothing play, tim ...
- Duolingo Introduces A Fool On Ice
D2C Insider, Sarah Mahoney - Monday, April 1, 2024
In an April Fool's partnership with SeatGeek, the brand's quirky mascot sho ...
- Beyonce Drops Her 'Levii's Jeans' -- So The Brand Changed Its Name
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The denim company acknowledges the star's compliment, changing its social media hand ...
- Despite Brutal Quarter, Walgreens Is Gaining
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The retailer overspent on healthcare ambitions and announced a $5.8 billion write-o ...
- Consumers Spending Less On Outdoor Pursuits
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2024
New research from the Outdoor Industry Association reports a 3% decline ...
- Home Depot Debuts Orange Apron Media, Announces $18B Deal
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 28, 2024
At an inaugural event the DIY giant is calling "Infronts," the compa ...
- Hy-Vee Hires CMO From Saatchi & Saatchi X
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopp ...
- With Sales Rising, Tiffany & Co. Focuses On Sparkling Icons
Marketing Daily, Sarah Mahoney - Tuesday, March 26, 2024
A new campaign bypasses celebrities for the brand's real stars: the glitte ...
- Fashion Resale Grows 15X Faster Than Retail
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
ThredUp's new annual report shows consumer appetite for used clothing isn't slowi ...
- Meijer Expands Media Network, Deepens Data Sharing
Retail Insider, Sarah Mahoney - Wednesday, March 27, 2024
Derek Steele, group VP of customer marketing, explains the regional grocery chain ...
- With 'Mended Murals,' Vaseline Offers TLC To Urban Art
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
The Unilever brand's latest twist on community building is restoring fading cultur ...