- Just In Time For Cozy Season, Solo Fires Up With Snoop
D2C Insider, Sarah Mahoney - Monday, November 27, 2023
The outdoor stove company taps rapper for tongue-in-cheek "smokeless" campaign. ...
- Leaning Into Casual, Dick's Beats Retail Woes
Marketing Daily, Sarah Mahoney - Friday, November 24, 2023
The sporting goods chain posts rising sales and raises its outlook than ...
- Black Friday Ecommerce Jumps 8%, As Mobile Tops Desktop
Marketing Daily, Sarah Mahoney - Saturday, November 25, 2023
Online sales neared $10 billion, reports Adobe Analytics, a record. ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, November 22, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- Beauty Shines At Macy's, Target
Marketing Daily, Sarah Mahoney - Monday, November 20, 2023
Sales may be drab in many categories, but cosmetics, skincare and fragran ...
- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- Three-Quarters Of America Likely To Shop Thanksgiving Weekend
Marketing Daily, Sarah Mahoney - Monday, November 20, 2023
Whether in person or online, the National Retail Federation estimates that 1 ...
- Wait, What? Things Are Looking Up At The Gap?
Marketing Daily, Sarah Mahoney - Friday, November 17, 2023
The beleaguered apparel retailer's third-quarter results delivered an unexpected jump in profit ...
- 'Hey Alexa, Buy Me A Hyundai'
Marketing Daily, Sarah Mahoney - Thursday, November 16, 2023
In an industry first, the carmaker announced that it will sell ca ...
- Walmart, Target Warn Of Consumer Cutbacks
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 16, 2023
Walmart impressed with solid sales gains, and Target's profits beat expectations. B ...
- Nike Shakes Up C-Suite With New CMO
Marketing Daily, Sarah Mahoney - Wednesday, November 15, 2023
Nicole Hubbard Graham returns as the new chief marketing officer. Nike al ...
- Luxury Spending Up Worldwide, Down 8% In The Americas
Marketing Daily, Sarah Mahoney - Tuesday, November 14, 2023
Bain's new report predicts that growth will slow to the low ...
- Home Depot Sales Dip As Consumers Tackle Smaller Projects
Marketing Daily, Sarah Mahoney - Tuesday, November 14, 2023
Both revenue and profit fell in the third quarter as people c ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- More Consumers See Pollution As Serious Issue
Marketing Daily, Sarah Mahoney - Monday, November 13, 2023
While inflation is the No. 1 worry, people are increasingly concerned abo ...
- Caire Beauty: A Start-Up Fights Its Way To Retail
D2C Insider, Sarah Mahoney - Monday, November 13, 2023
The tiny company hopes to get Grownup Moisturizer in medicine cabinets everywhe ...
- Brands Name Walmart, Kroger, Target Top Retailers
Marketing Daily, Sarah Mahoney - Friday, November 10, 2023
In Kantar's annual research, manufacturers name Walmart No. 1 for the 27 ...
- 23andMe Wants To Move From Ancestry To Prevention
Marketing Daily, Sarah Mahoney - Sunday, November 12, 2023
The DNA-testing company is returning to broadcast with "Hero Gene," a health-focus ...
- Under Armour Steps Away From 'Anthemic' Marketing
Marketing Daily, Sarah Mahoney - Thursday, November 9, 2023
The company's new CEO is shaking up marketing. But the brand sti ...
- For Marketers, The Biggest Veterans Day Mistake Is Ignoring The Holiday
Marketing Daily, Sarah Mahoney - Thursday, November 9, 2023
With America's 19 million vets, even a little authenticity goes a lo ...
- Warby Parker Finds A Brick-And-Mortar Groove
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 8, 2023
While profits slipped, rising sales and traffic trends suggest the eyewear cha ...
- How Offensive Is This M&S Holiday Ad?
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
In a world on edge, the British retailer struck at least thr ...
- Still Losing Steam, Peloton Launches New Holiday Blitz
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
With revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- 'Heart Of Sneakers' Celebrates Foot Locker's Hype Squad
Retail Insider, Sarah Mahoney - Wednesday, November 8, 2023
With the new holiday campaign, the retailer navigates declining sales and b ...
- Industry Observers Crushing On Birkenstock
Marketing Daily, Sarah Mahoney - Monday, November 6, 2023
A few weeks after its initial public offering, the ugly-shoe brand ...
- Allbirds Trots Back To Marketing Roots
D2C Insider, Sarah Mahoney - Monday, November 6, 2023
Co-founder Tim Brown explains the Wool Runner 2 innovations and why t ...
- How Bark Keeps Dunkin' Deal Fresh
Marketing Daily, Sarah Mahoney - Friday, November 3, 2023
With stuffed lattes and tough Munchkins, the dog-toy company finds new wa ...
- Amazon Uses The Beatles To Celebrate Lasting Friendships
Marketing Daily, Sarah Mahoney - Sunday, November 5, 2023
In this year's holiday ad, Amazon uses beautiful music to send thr ...
- NRF: Record Holiday Spending To Top $957.3 Billion
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2023
Consumers may seem nervous. But with solid earnings, robust hiring and low ...
- With MakerPlace, Michaels Takes On Etsy
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2023
The retailer is tapping into the $200 billion handmade arts-and-crafts business, selli ...