- Headspace, National Parks Pair For Mindfulness Boost
D2C Insider, Sarah Mahoney - Monday, March 27, 2023
The meditation app's new content strategy draws on the awe inspired ...
- Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
Marketing Daily, Sarah Mahoney - Monday, March 27, 2023
Consumers make an average of 10,500 brand choices each day. New resear ...
- Instacart Adds Ad Tech To Boost Healthy Food Choices
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 24, 2023
In the latest twist to its sweeping health initiative, the platform ad ...
- Petco, Chewy See Shift In Pet Pampering Trend
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
Despite sales gains, Petco and Chewy have a more cautious view ...
- Sephora, TikTok Launch Program To Support Beauty Startup Founders
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
The beauty retailer is partnering with Digitas and the social-media platform ...
- Nike Pivots To Bigger Bets On Gen Z
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 22, 2023
With sales and earnings that topped expectations, the athletic giant is rea ...
- America's Still Hopped Up About Easter, Despite Rising Costs
Marketing Daily, Sarah Mahoney - Tuesday, March 21, 2023
Retail experts predict a record $24 billion holiday spend -- and n ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Buttoned Up: H&M Loops In Waste Pickers For New Initiative
Retail Insider, Sarah Mahoney - Wednesday, March 22, 2023
The fast-fashion brand hopes working with waste pickers in India to crea ...
- With Little Planet Mama, Carter's Moves Into Maternity
Marketing Daily, Sarah Mahoney - Monday, March 20, 2023
Carter's organic baby line makes its first move into adult clothing, expandi ...
- With Google Nest, ADT Marketing Switches From Scary To Funny
D2C Insider, Sarah Mahoney - Monday, March 20, 2023
The home security company is partnering with Google for expanded monitoring, wi ...
- Fewer Engagements Bite Into Signet Jewelry Sales
Marketing Daily, Sarah Mahoney - Friday, March 17, 2023
While the pandemic created a glut of weddings, it's also causing ...
- Following West Elm Woes, Williams-Sonoma To Shift Marketing
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 17, 2023
Middle-income consumers are putting nesting on hold, causing a sales decline ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Research: How Millennials Are Rewiring American Families
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 16, 2023
Saatchi & Saatchi plunges into the domestic lives of young parents, explaini ...
- Bic's No-Clog Razor Is Its Biggest Launch In Decades
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2023
The razor brand is partnering with comic celebrities Eric Andre and Ann ...
- Under Armour Brings Back 'Protect This House'
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2023
The athletic brand reinvents the 20-year-old campaign in time for March Madnes ...
- REI, Patagonia, Amour Vert Top Resale Index
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 14, 2023
Circular sales are in fashion. Trove's new index ranks companies on bra ...
- Toys R Us Takes Geoffrey On The Road
Retail Insider, Sarah Mahoney - Wednesday, March 15, 2023
Back from the brink with its Macy's expansion, the reinvigorated toy retail ...
- Ikea's New Campaign Is In The Bag
Marketing Daily, Sarah Mahoney - Monday, March 13, 2023
Ikea conjures a little magic to help transform a boy's new hou ...
- Black Tux Adds Wedding Bands To Product Mix
D2C Insider, Sarah Mahoney - Monday, March 13, 2023
Fashion rental firm already helps men figure out what to wear ...
- New 7-Eleven Ads Target Gen Z Love For Coffee-And 'Car-fies'
Marketing Daily, Sarah Mahoney - Friday, March 10, 2023
Convenience-store giant is convinced young people want affordable java, being their o ...
- A Requiem For International Women's Day
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 10, 2023
In a year of bland and small "celebrations," marketers continue to fa ...
- Burn 'Em? Give 'Em Away? Adidas' Billion Dollar Dilemma
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
As Adidas' wrestles with its post-Yeezy dilemma, its new leader promises double-dig ...
- With 'Sports Change Lives,' Dick's Builds On Winning Results
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 9, 2023
The sporting goods giant, which just notched record sales, is rolling o ...
- Degree Celebrates Walk-On Wonders
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence ...
- CeraVe Aims to Break Through Social Media's Skincare Jungle
Marketing Daily, Sarah Mahoney - Tuesday, March 7, 2023
With a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can g ...
- Carhartt Tempts Gen Z With Dream Job: National Parks
Marketing Daily, Sarah Mahoney - Tuesday, March 7, 2023
While most people associate the workwear brand with hardhats and hammers, t ...
- Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury
Retail Insider, Sarah Mahoney - Wednesday, March 8, 2023
A new ad campaign and scalable live events are boosting Gen ...
- Victoria's Secret: Rethinking Pink, Inclusive Marketing And The Fashion Show Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 6, 2023
The mall retailer, still No. 1 in the intimates biz, is fortifyi ...
