- Neiman Marcus Links Sports And Fashion In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, March 13, 2024
The luxury retailer is rolling out "Quest for the Best," pairing high-performi ...
- Aldi's Rattles Grocery Landscape In Massive Expansion
Marketing Daily, Sarah Mahoney - Monday, March 11, 2024
The low-price grocer plans to open 800 new stores over the ne ...
- Beyond Swipes: BLK's Animated Saga Of Black Romance
D2C Insider, Sarah Mahoney - Monday, March 11, 2024
The app uses animation to talk about the long history of Bla ...
- With 'Shout For Equality,' The ERA Looks To Reclaim Its Moment
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
In a new campaign from Ogilvy, the ERA Coalition hopes activists c ...
- With Sharper Marketing, Gap Finally Makes Progress With Old Navy
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
Gap Inc.'s new management credits better storytelling and smarter media buys ...
- ASICS Probes Gender Exercise Gap In New Women's Campaign
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
After market research uncovered some surprising reasons women exercise less, the compa ...
- Titan Casket Targets Death By Daylight Savings
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
Daylight savings time doesn't have many fans, but few realize it c ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- Michaels Rolls Out New MakerPlace Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
To introduce the new marketplace, crafts become singing puppets, looking for ju ...
- Whole Foods Market Tries On Smaller Shoes
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
The upscale grocer hopes the downsized footprint will offer more convenience ...
- Amid Sales Declines, Target Unveils A Membership Program
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
Target Circle 360 is launching with a $49 annual fee - ha ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Nike Showers Caitlin Clark With OOH Honors
Marketing Daily, Sarah Mahoney - Monday, March 4, 2024
As the Iowa point guard shattered the 54-year-old NCAA scoring record, billboar ...
- Bark Breaks Into Treats With Cereal-Inspired Humor
D2C Insider, Sarah Mahoney - Monday, March 4, 2024
The company hopes to rev up sales by expanding further into consumab ...
- Solution For Gen Z Screen Addiction? A Barbie Flip Phone
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
HMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Seeing Better Days, Best Buy Ups Marketing Budget, Freshens Stores
Marketing Daily, Sarah Mahoney - Sunday, March 3, 2024
Sales may be down, but the electronics retailer is adding $50 milli ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Wolverine Wants To Get 'Woman-Made' Into The Dictionary
Marketing Daily, Sarah Mahoney - Thursday, February 29, 2024
From the Brooklyn Bridge to LAX, the new campaign highlights the overlook ...
- Hinge Helps Lonely Gen Z Daters Unplug
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
To make the Global Day of Unplugging friendlier for young singles, t ...
- Macy's To Shutter 150 Stores And Step Up Bloomie's Expansion
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Announcing a "bold new chapter," the beleaguered department store's new CEO ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- L'Oreal, Kotex Kick Off International Women's Day Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Provocative new work focuses on protecting women from constantly feeling uncomfortable. ...
- With Tech-Focused Campaign, Carafem Navigates Shifting Abortion Landscape
D2C Insider, Sarah Mahoney - Monday, February 26, 2024
The video effort highlights the abortion provider's high-quality care, driven by ...
- Columbia Sportswear Is Over The Moon -- For Real
Marketing Daily, Sarah Mahoney - Friday, February 23, 2024
The company's partnership with Intuitive Machines represents the next frontier for t ...
- Nike Swings And Misses With See-Through Baseball Pants
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 23, 2024
For the company's new MLB uniforms, transparency is a terrible idea. ...
- Giant, Google, PNC Best Ads For Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New research finds that ads focusing on determination, reality, and optimism achie ...
- Performance Ad Puzzle Bites Etsy's Profits
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New strategies boost brand awareness to record levels, even as competition intensif ...
- Takeover Fight Looms Over Macy's
Marketing Daily, Sarah Mahoney - Wednesday, February 21, 2024
Arkhouse's designs on the department store intensify, signaling a hostile proxy bat ...
- In First-Ever Global Campaign, Ikea Encourages At-Home Rebellion
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
In a switch from all-local marketing, the furniture giant wants to ma ...