- The Long, Quiet Story Behind AT&T's 'Sound Of Silence' Ad
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
Here's how the telecommunications giant got the first 5G football helmet acro ...
- Puma Celebrates Iconic 'Silent Gesture'
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
The athletic-shoe company is commemorating Tommie Smith's brave activist salute with ...
- Why DSW Is Back On TV
Retail Insider, Sarah Mahoney - Wednesday, October 18, 2023
The shoe retailer hopes to build a different kind of awareness wi ...
- Deloitte: Surprisingly Bright Holiday Ahead
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
After a pullback on back-to-school spending, new research from the consulting compa ...
- Shutterfly Again Taps Kris Jenner For Holiday Campaign
D2C Insider, Sarah Mahoney - Monday, October 16, 2023
The company's new chief marketing officer says the effort honors the "digit ...
- Saks Off 5TH Names New Chief Marketing, Analytics Officer
Marketing Daily, Sarah Mahoney - Friday, October 13, 2023
The off-price e-tailer says Kim Miller's appointment is part of its stepped- ...
- Here Comes The Lull: A Different Kind Of Retail Slowdown
Marketing Daily, Sarah Mahoney - Friday, October 13, 2023
Oppenheimer & Co. lowered its rating of Tractor Supply Company, as America ...
- Facing Walkouts And Losses, Walgreens Names New CEO
Marketing Daily, Sarah Mahoney - Thursday, October 12, 2023
Tim Wentworth takes the wheel of the retailer as it wrestles wi ...
- LVMH Results May Mean An End To Luxury's 3-Year Party
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 12, 2023
Owner of Louis Vuitton, Dior and Tiffany alarmed observers with reports ...
- BrandZ: Value Of World's Largest Brands Plunges 20%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 12, 2023
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretf ...
- With Glucose Monitor, Best Buy Offers First Prescription Device
Marketing Daily, Les Luchter, Sarah Mahoney - Tuesday, October 10, 2023
As the electronics retailer continues to expand in health care, it sa ...
- Nike, E.L.F. And Chick-fil-A Still Rule Teens World
Marketing Daily, Sarah Mahoney - Tuesday, October 10, 2023
The latest research from Piper Sandler shows teens cutting back a bi ...
- Amazon Prime Big Deal Days Rewires Holiday Rhythm
Retail Insider, Sarah Mahoney - Wednesday, October 11, 2023
Heading into a season of iffy consumer confidence, Amazon-type events are alrea ...
- Match, Calm Team Up For Healthier Singles
Marketing Daily, Sarah Mahoney - Tuesday, October 10, 2023
The two brands partner up to show how self-love and mental heal ...
- Mizzen+Main Continues Brick & Mortar Expansion
D2C Insider, Sarah Mahoney - Monday, October 9, 2023
The men's apparel company, which began its ecommerce journey in 2012, pla ...
- How Walmart Is Adding Generative AI To Shopping Tech
Marketing Daily, Sarah Mahoney - Friday, October 6, 2023
The retail giant expects to roll out two experimental tools next y ...
- Toys R Us Heads To Airports, Cruise Ships
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 6, 2023
The revitalized retailer is heading back to the brick-and-mortar business, adding ...
- Record Discounting, 'Pay Later' To Drive Holiday Gains
Marketing Daily, Sarah Mahoney - Thursday, October 5, 2023
Adobe forecasts that for the first time, mobile sales will eclipse deskt ...
- Sephora, Selena Gomez In Mental-Health Celebration
Marketing Daily, Sarah Mahoney - Thursday, October 5, 2023
The Gomez-backed Rare Beauty line is donating 100% of sales to recogni ...
- Vans Turns To The Mouse For Sales Boost
Marketing Daily, Sarah Mahoney - Wednesday, October 4, 2023
The struggling skater brand hopes to pep up flagging sales with ...
- Etsy Holiday Outlook: Get Ready For Candycore, Grandpa Chic, Gingerbread Girl
Marketing Daily, Sarah Mahoney - Tuesday, October 3, 2023
Despite near-term pressures on its target audience, the company is ready f ...
- As Student-Loan Payments Restart, Here's Who Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 3, 2023
Forbearance is over, and 27 million people may make up to ...
- Macy's Bets Big On Going Small
Retail Insider, Sarah Mahoney - Wednesday, October 4, 2023
The world's largest department store company plans to open 30 small-format store ...
- 'Kidults' And Pop Culture Shape Holiday Toy Trends
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 2, 2023
The Toy Association reveals distinct changes as gifting expands to grown-up audie ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Monday, October 2, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- JCPenney Debuts 'Abbott Elementary' Collection For Teachers
Marketing Daily, Sarah Mahoney - Friday, September 29, 2023
The new line, in partnership with Warner Brothers, celebrates the budget-conscious realiti ...
- Despite U.S. Sales Stumble, Nike Bullish On China Dreams
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 29, 2023
It's the first time the apparel giant missed a sales goal ...
- High-Flying E.L.F. Brings Back A Dreamy Jennifer Coolidge
Marketing Daily, Sarah Mahoney - Thursday, September 28, 2023
After its breakout success with Coolidge for the Super Bowl, the beau ...
- Amid Solid Gains, Costco Offers New Telehealth Services
Marketing Daily, Sarah Mahoney - Wednesday, September 27, 2023
While consumers may be cutting back on some food buys, they're sti ...
- Lululemon, Peloton In Major Content And Apparel Deal
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 27, 2023
The five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...