- Luxury Consumers Ready To Spend Again
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 19, 2023
New research from Saks finds that well-heeled shoppers are increasingly upbeat abo ...
- With Electronics Poised To Gain, Best Buy Throws Itself A Holiday Party
Retail Insider, Sarah Mahoney - Wednesday, September 20, 2023
As Amazon's Prime Big Deal Days and other sales events loom, Be ...
- Target Readies Rowing Blazers Drop
Marketing Daily, Sarah Mahoney - Monday, September 18, 2023
The retailer's latest collaboration will introduce the masses to the quirky-meets-preppy labe ...
- Amazon, Etsy Try New Tactics For Holiday Shoppers
Marketing Daily, Sarah Mahoney - Monday, September 18, 2023
Ecommerce giants are looking for new ways to coax slow-to-spend consumers. ...
- With 'Goaldiggers,' Dating App Celebrates High Achievers
D2C Insider, Sarah Mahoney - Monday, September 18, 2023
The League looks to connect ambitious singles and unapologetically weeds out slack ...
- Christian Louboutin Adds Infinity Stones For Marvel Collab
Marketing Daily, Sarah Mahoney - Friday, September 15, 2023
The luxury shoe brand is high-stepping into the Disney100 fun, paying tribu ...
- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- 'Hot Toy' Lists Point To Happy Holidays For Disney, Barbie And Ninja Turtles
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
While this year's winners may seem familiar, many are full of n ...
- Fossil Launches 'Made For This' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 13, 2023
The watch company is rebranding, hoping to modernize its image while buildi ...
- SheaMoisture's New 'Black Men Love' Targets Growing Awareness Of Self-Care
Marketing Daily, Sarah Mahoney - Wednesday, September 13, 2023
With digital content, pop-ups, affirmations and wellness events, the haircare company ...
- Early Holiday Forecasts Predict Pared-Back Celebrations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 13, 2023
'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain a ...
- Champion Aims To Turn A Brand Into A Verb
Retail Insider, Sarah Mahoney - Wednesday, September 13, 2023
With a new approach to marketing and a fresh take on i ...
- Apple, Amazon, Domino's Remain Loyalty Legends
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 12, 2023
The latest top-100 ranking from Brand Keys also boasts a record numb ...
- The Container Store Embraces D2C Brands
D2C Insider, Sarah Mahoney - Monday, September 11, 2023
The organizational chain is going on a new-product spree and hopes ...
- Research: Why The "Nope, Don't Want Kids" Sentiment Is Growing
Marketing Daily, Sarah Mahoney - Monday, September 11, 2023
A new study from McCann Worldgroup Truth Central explores two taboos: Peop ...
- Kroger Reports Weak Sales, Agrees To Pay $1.4B In Opioid Settlement
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
The grocery giant also announced the sale of 413 stores, paving t ...
- AEO Sees Stronger Teen Spending Ahead
Marketing Daily, Sarah Mahoney - Thursday, September 7, 2023
The mall-based Gen Z favorite says new marketing and seasonal trends dri ...
- Gen Z Brings TikTok Love To Fashion Week
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
Her Campus Media is helping a new generation take their first bi ...
- Brilliant Earth Builds Mall Muscle
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The e-commerce diamond seller continues expanding its physical footprint, moving to upsca ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- Carhartt's New Campaign Honors Old Values
Marketing Daily, Sarah Mahoney - Tuesday, September 5, 2023
The workwear brand's latest marketing push hopes to meld its rugged blue-coll ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, September 6, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- With #PeriodsOptional, Pandia Health Rethinks Birth Control
D2C Insider, Sarah Mahoney - Tuesday, September 5, 2023
With its cheap (and sometimes even free) birth-control options, this founder ...
- What Slowdown? Lululemon's Sales Soar
Marketing Daily, Sarah Mahoney - Friday, September 1, 2023
The athleisure powerhouse proves that for the right demographic, tighter discretionary budge ...
- Ulta Rises, As Beauty Spending Remains Strong
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 1, 2023
The retailer notched gains in every major product category. ...
- At Chewy, Changing Marketing Mix Boosts Sales 14%
Marketing Daily, Sarah Mahoney - Thursday, August 31, 2023
The pet-care retailer topped expectations amid marketing shifts and new channels. B ...
- JC Penney Repositions With New 'Make It Count' Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 31, 2023
In reintroducing people to the 121-year-old brand, the retailer is aiming f ...
- Wonky Replacement Cycles, Nervous Consumers Hurt Best Buy Sales
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 30, 2023
Revenues dropped less than expected, but the retailer is still battling consum ...
- For Back-To-School, Nike Misses A Step, While On, Hoka Gain
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
While Nike remains the favorite brand, kids are craving new lifestyle brand ...
- Walmart, Claire's Expand Back-To-School In Roblox
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
The online game platform may be spluttering by financial metrics. But f ...