- Can A New Fashion Show Help Victoria's Secret Reign Again?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 15, 2023
The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- Oura Looks To Move Beyond Sleep
D2C Insider, Sarah Mahoney - Monday, May 15, 2023
From fertility partnerships to high-fashion collaborations, the wearable is moving into n ...
- How Bark Is Building A Partnership Playbook
Marketing Daily, Sarah Mahoney - Friday, May 12, 2023
Bark has already made friends with man's best friend. Partnering with bran ...
- Best Buy Makes New Loyalty Play
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 12, 2023
The electronics retailer hopes to attract more members by adding a lower-pric ...
- 1-800-Flowers Uses ChatGPT For 'MomVerse'
Marketing Daily, Sarah Mahoney - Thursday, May 11, 2023
The brand wants to make Mother's Day even sweeter, delivering one-of-a-kind AI-generat ...
- Allbirds Sales Fall Again, Losses Increase
Marketing Daily, Sarah Mahoney - Wednesday, May 10, 2023
The once-hip sustainable brand has lost another step, reporting declining revenue ...
- Warby Parker Sets Sights On 900 Stores
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 10, 2023
That's a long-term goal for the brand, up from current total ...
- With Attendance Down, Six Flags Will Pilot Surge Pricing
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
The theme park company is looking for new ways to entice summ ...
- New CEO: Under Armour Must Build Brand Heat
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
With weak sales in the U.S., the athletic apparel company plans ...
- Gaining Share But Losing Money, Wayfair Tests Novel In-Store Tech
Retail Insider, Sarah Mahoney - Wednesday, May 10, 2023
A new tool helps shoppers at a Massachusetts store decorate with virtu ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- Maybelline, Pinterest Dial Up Mental-Health Offers
Marketing Daily, Sarah Mahoney - Friday, May 5, 2023
The beauty brand is working with Pinterest to encourage people to rea ...
- With Subscriptions Growing, Peloton Preps New Brand Platform
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 5, 2023
The connected fitness company still has big problems. It hopes a bra ...
- Etsy Beats Estimates On Rebalanced Marketing Budget
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
The latest numbers prove Etsy is still hanging on to its pandem ...
- Sephora Names Ex-Pepsi Exec New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 4, 2023
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jo ...
- Snort. Snuffle. Toss. New Casper Ads Are Here For All Your Nocturnal Moves
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
Called "For the love of sleep," the new campaign highlights the company ...
- Doja Cat Fights Doja Cat In New Skechers Campaign
Marketing Daily, Sarah Mahoney - Tuesday, May 2, 2023
Skechers has hired the pop-rap phenom as its first artist in residenc ...
- Study: Consumers Want More DEI, But See Brands Floundering
Marketing Daily, Sarah Mahoney - Tuesday, May 2, 2023
New research from GWI finds that despite widespread chatter about the "D ...
- Athlete's Foot Looks To Redefine What's Neighborly
Retail Insider, Sarah Mahoney - Wednesday, May 3, 2023
As the retailer kicks off its new hyperlocal concept in Atlanta, preside ...
- Nike Anoints Durant While Adidas Lands In More Hot Water
Marketing Daily, Sarah Mahoney - Monday, May 1, 2023
Big news in Sneakerville: Nike crowned NBA great Kevin Durant with ...
- Ambitious Slumber: Sleep Number's New Campaign Aims For Competitive ZZZs
D2C Insider, Sarah Mahoney - Monday, May 1, 2023
New ads starring Gabrielle Union and Dwyane Wade highlight the retailer's smart-sle ...
- Mother's Day Stresses Moms Out. Orangetheory, Coach, Walmart Have Answers
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 1, 2023
This year, brands are welcoming the holiday with a little more nuanc ...
- Mother's Day Spending To Top $274 Per Person
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
With 84% of the U.S. planning to observe the holiday somehow, t ...
- Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
The tech giant's sales jumped 9% to $127.4 billion, and profits ...
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 28, 2023
Consumers are still spending it up, and seem less worried than economis ...
- Forget Catgut. Unilever's Nexxus Strings Ukulele With Human Hair
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
Working with pop star Meghan Trainor, the "masstige'"brand's launch includes a sas ...
- Oura Puts A Ring On Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
The popular sleep wearable is shifting its strategy and says Best B ...
- Spending Surges On High-End Beauty Products
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2023
Sales of pricey makeup, fragrance and skincare products jumped 16% in t ...
- Sloomoo Brings Sensory Play To A Wider Audience
Retail Insider, Sarah Mahoney - Wednesday, April 26, 2023
Kids of all ages roll up their sleeves to play with ...