- Vans Taps 'Creative Voyagers' To Reverse Sales Slump
Marketing Daily, Sarah Mahoney - Friday, April 7, 2023
With a new brand platform that stars athletes, artists and musicians focus ...
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 7, 2023
In its latest resale report, ThredUp reveals the hottest resale brands ...
- How Hyundai And Kevin Bacon Outsmarted The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2023
"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker ...
- Walmart Outlines New Growth Strategy, Reopens Store After Latest Tragedy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
The retail giant revealed how automation would boost sales by $130 billi ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Living History: What's Fueling Retail's Intense 'Now-Stalgia'
Retail Insider, Sarah Mahoney - Tuesday, April 4, 2023
How could Gen Z be longing for something it never experienced? N ...
- Walmart, 'Break The Love,' Storm National Pickleball Courts
Marketing Daily, Sarah Mahoney - Tuesday, April 4, 2023
The world's biggest retailer is taking on the country's fast-growing sport wi ...
- Clinique Lab Moves To Web3 For Immersive Sales
D2C Insider, Sarah Mahoney - Monday, April 3, 2023
Clinique may be thought of as a classic department-store beauty brand. B ...
- Build-A-Bear Names New CMO
Marketing Daily, Sarah Mahoney - Friday, March 31, 2023
Julia Fitzgerald joins the retailer from the American Lung Association. ...
- H&M Debuts Cradle-To-Cradle Compostable Baby Clothes
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 31, 2023
Stand.earth, an environmental nonprofit based in British Columbia, recently ranked H&M highe ...
- For Spring Fashion, Target Focuses On Travel
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
With new collections from Agua Bendita, Fe Noel and Rhode, the retail ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...
- Lululemon Sales Jump 30% While It Rethinks Mirror
Marketing Daily, Sarah Mahoney - Wednesday, March 29, 2023
With strong results in all segments and regions, the athletic apparel bra ...
- Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
People have been living in backyards for years now. A popular 'Ga ...
- E.L.F., Aiming To 'Transcend Beauty," Partners With Iconic Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 28, 2023
Its first collab this year is with American Eagle, but other non-beau ...
- Well-Read Purpose: Inside Patagonia's Growing Book Business
Retail Insider, Sarah Mahoney - Wednesday, March 29, 2023
In a world of TikToks, long-form content is less common. But f ...
- Benjamin Moore Conjures Up Trendy Workwear
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
The premium paint brand is introducing a limited-edition line that it sa ...
- Headspace, National Parks Pair For Mindfulness Boost
D2C Insider, Sarah Mahoney - Monday, March 27, 2023
The meditation app's new content strategy draws on the awe inspired ...
- Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
Marketing Daily, Sarah Mahoney - Monday, March 27, 2023
Consumers make an average of 10,500 brand choices each day. New resear ...
- Instacart Adds Ad Tech To Boost Healthy Food Choices
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 24, 2023
In the latest twist to its sweeping health initiative, the platform ad ...
- Petco, Chewy See Shift In Pet Pampering Trend
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
Despite sales gains, Petco and Chewy have a more cautious view ...
- Sephora, TikTok Launch Program To Support Beauty Startup Founders
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
The beauty retailer is partnering with Digitas and the social-media platform ...
- Nike Pivots To Bigger Bets On Gen Z
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 22, 2023
With sales and earnings that topped expectations, the athletic giant is rea ...
- America's Still Hopped Up About Easter, Despite Rising Costs
Marketing Daily, Sarah Mahoney - Tuesday, March 21, 2023
Retail experts predict a record $24 billion holiday spend -- and n ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Buttoned Up: H&M Loops In Waste Pickers For New Initiative
Retail Insider, Sarah Mahoney - Wednesday, March 22, 2023
The fast-fashion brand hopes working with waste pickers in India to crea ...
- With Little Planet Mama, Carter's Moves Into Maternity
Marketing Daily, Sarah Mahoney - Monday, March 20, 2023
Carter's organic baby line makes its first move into adult clothing, expandi ...
- With Google Nest, ADT Marketing Switches From Scary To Funny
D2C Insider, Sarah Mahoney - Monday, March 20, 2023
The home security company is partnering with Google for expanded monitoring, wi ...