- Carhartt Tempts Gen Z With Dream Job: National Parks
Marketing Daily, Sarah Mahoney - Tuesday, March 7, 2023
While most people associate the workwear brand with hardhats and hammers, t ...
- Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury
Retail Insider, Sarah Mahoney - Wednesday, March 8, 2023
A new ad campaign and scalable live events are boosting Gen ...
- Victoria's Secret: Rethinking Pink, Inclusive Marketing And The Fashion Show Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 6, 2023
The mall retailer, still No. 1 in the intimates biz, is fortifyi ...
- 'Mother Of 'Wants To End Mother-Of-The-Bride Frumpiness
D2C Insider, Sarah Mahoney - Monday, March 6, 2023
After decades of answering the same "What should I wear to ...
- Best Buy, Walmart Extend Reach Into Healthcare
Marketing Daily, Sarah Mahoney - Friday, March 3, 2023
Best Buy says its Current Health division keeps expanding, adding Advocate Heal ...
- Chris Rock Takes Brand-Bashing Rampage To Netflix
Marketing Daily, Sarah Mahoney - Sunday, March 5, 2023
Lululemon, Subaru and Brand Oprah all got slapped by the perpetually irritat ...
- Pulled-Back Spending Dims Outlook For Kohl's, Macy's, Nordstrom
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 3, 2023
This week's earnings prove that most shoppers worry about money, no matt ...
- Dogs Get Married For Old Navy's Spring Style
Marketing Daily, Sarah Mahoney - Thursday, March 2, 2023
When the internet asked Old Navy what to wear to a d ...
- Rihanna Returns To Red-Hot Puma
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 2, 2023
While it's too early to say if the beloved Creeper sneaker wi ...
- Tapestry Plays With Coach, Taps Into Drama For Kate Spade
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The luxury brand debuts a light-hearted mystery for Kate Spade New York ...
- Target Beats Expectations, But Sees Slowdown Ahead
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 1, 2023
Target joins other retailers in predicting pared-back consumer spending this year, ...
- Hertz Dresses Up With Tom Brady, Heads To The Speedway
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The rental-car company is heading to the legendry Le Mans 24 Hour ...
- Can New Ads Cure Tinder's Troubles?
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2023
With its first-ever global brand campaign, Tinder wants its groove back. Th ...
- Albertsons Brand Transformation Spotlights Role Food Plays In Our Lives
Retail Insider, Sarah Mahoney - Wednesday, March 1, 2023
New platform includes campaign it will adapt in all its "banners," includi ...
- Target And Sephora Sharpen Their 'Trading Down' Game
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
New research from Gartner shows the relentless rise in consumer prices h ...
- Why Wisp's OOH SXSW Creative Is Out-Of-The-Box, Too
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
The brand is breaking new creative advocating for women's sexual autonomy ...
- Hydrow Touts Rowing's High, Preps Strength Launch
D2C Insider, Sarah Mahoney - Monday, February 27, 2023
Facing competition from Peloton, the connected-fitness company's CEO steers through choppy wate ...
- Orangetheory Fitness Debuts 'The Science Behind It'
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
The fast-growing exercise brand's new campaign explains how its three-part workouts le ...
- Wayfair's Bad News: Vanishing Customers, Big Losses
Marketing Daily, Sarah Mahoney - Friday, February 24, 2023
As its losses top $1.3 billion, the company says the number ...
- Etsy, With Record Revenue, Gains Ground With Men
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2023
The online marketplace impresses observers with record revenue and new-buyer gains. ...
- To Boost Outdoorsy Cred, Dick's Buys Walmart's Moosejaw
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 23, 2023
It's an unusual move for the sporting goods retailer as it loo ...
- Home Depot Braces For Slower Consumer Spending
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2023
The home-improvement retailer posted sales below expectations and offered a subdued foreca ...
- Adidas Downgraded On Credit Risks As Footwear Industry 'Resets'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, February 22, 2023
NPD Group predicts a year of little growth in the shoe indust ...
- Dove's Post-Super-Bowl Medicine: Hugs For Philly Fans
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2023
Dove Men+Care knows losing is rough on fellas. So it sent ...
- Walmart Gains Grocery Share; Ad Biz Tops $2.7B
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 21, 2023
The world's largest retailer says sales are strong, as consumers flock ...
- Tractor Supply Tunes Country Music To Gen Z
Retail Insider, Sarah Mahoney - Wednesday, February 22, 2023
The retailer is teaming up with Opry Entertainment Group, looking for America ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Tuesday, February 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- Aiming For Reinvention, JCPenney Taps Designer Prabal Gurung
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 17, 2023
With the limited-edition iMPOWER collection, the still-transforming department store hopes to di ...
- Research: Shopping Way Less Fun Than It Was Pre-COVID
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2023
Biggest pain points? Understaffing, unhelpful associates and too-high prices. ...
- Pacsun Expands On Roblox, As Platform Aims To Age Up
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2023
Teen retailer lets users build their own SoCal empires on Roblox, whi ...