- Tinder: Get A Date, Learn To Vote
Marketing Daily, Sarah Mahoney - Friday, October 7, 2022
The popular dating app has new tools to help Gen Z naviga ...
- Feeling Pinched, High-Income Consumers Are Shopping Earlier
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 7, 2022
Finding it harder to pay their bills, high-income families are rethinking holid ...
- Old Spice Diversifies Body-Wash Battles
Marketing Daily, Sarah Mahoney - Thursday, October 6, 2022
Old Spice freshens up "Men have Skin Too" campaign with La ...
- Allbirds Sashays Into REI
Marketing Daily, Sarah Mahoney - Wednesday, October 5, 2022
Even as it expands its store network, the eco-friendly brand is steppi ...
- Kathy Najimy Fronts New Work For National Abortion Federation
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 5, 2022
Ads raise awareness for the group's national hotline, at a time wh ...
- New Inflation Worries Cloud Holiday Forecasts
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2022
Consumers are fretting more over rising costs, and looking for new wa ...
- Amazon In Walmart-esque Push For Low-Income Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2022
Amazon Access targets those receiving government assistance, whose budgets have been crush ...
- The North Face Spins More Stories With 'More Than A Jacket'
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2022
The outdoor brand looks for new ways to find relevance with ...
- Post-Sephora, JC Penney Cleans The Beauty Slate
Retail Insider, Sarah Mahoney - Wednesday, October 5, 2022
The 120-year-old store has completely reinvented its beauty business. ...
- SimpliSafe Rebrands, Ditching 'Robbert' For Performance Focus
D2C Insider, Sarah Mahoney - Monday, October 3, 2022
The home security company is rebranding, touting its advanced security features mo ...
- Too Many Shoes: Nike Takes A Hit On Inventory Woes
Marketing Daily, Sarah Mahoney - Friday, September 30, 2022
Nike says supply-chain snarls have created a short-term glut, spurring it ...
- Lululemon Moves Into Peloton Territory
Marketing Daily, Sarah Mahoney - Sunday, October 2, 2022
Lululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- With Marketplace, Macy's Wades Into New Territory
Marketing Daily, Sarah Mahoney - Thursday, September 29, 2022
With the launch of its Marketplace, Macy's takes a giant step towa ...
- Can Its New Partnership With Dick's Fix Peloton?
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 29, 2022
Even as it shuts down its own stores, the struggling D2C bra ...
- Levi's, Patagonia, REI Step Up Gen Z Voter Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2022
Brands look to play a bigger role in voter-turnout efforts. ...
- Hims: Americans Want Different Kinds Of Sex
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2022
It's not really that people want more sex. (OK, some do.) Wh ...
- Columbia Sportswear CMO: Three Steps To A Future-Proof Brand
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2022
Look for more emotional connections, community and richer digital experiences as t ...
- With Costs Rising, Consumers Lose Focus On Sustainability
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 27, 2022
As they worry more about war and inflation, people care a litt ...
- At New Hall Of Fame Store, Build-A-Bear Adds More Heart
Retail Insider, Sarah Mahoney - Wednesday, September 28, 2022
With its new store at the center of the football universe, Build-A-Be ...
- Inflation Rewrites Holiday Wish Lists
Marketing Daily, Sarah Mahoney - Monday, September 26, 2022
People are cutting back, shopping earlier and expecting fewer deals, according ...
- Rihanna's Super Bowl: A Field Day For Fenty
Marketing Daily, Sarah Mahoney - Monday, September 26, 2022
Fans can't wait for the beauty and fashion mogul to make halfti ...
- Eloquii Says 'I Do' To Plus-Size Bridal
D2C Insider, Sarah Mahoney - Monday, September 26, 2022
The popular fashion brand is angling for a slice of the fast-growi ...
- Costco Provides Peek Into Consumer Resilience
Marketing Daily, Sarah Mahoney - Friday, September 23, 2022
With financial results that beat expectations, Costco says consumer spending habits a ...
- Walmart's Spark Leads Metaverse Experience
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 26, 2022
As it welcomes people into Walmart Land, the retailer explains what ...
- Facing High-Cost Holidays, Walmart And Target Change Tactics
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2022
Discounters eye timing changes and new offers, hoping to win over price-wa ...
- In Between Two Business Models, Stitch Fix Hopes New Campaign Can Help
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2022
Its first multinational brand effort aims to show off its fashionable flexibil ...
- Activist Shareholder Group Wants Kohl's CEO Fired
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2022
Ancora says Kohl's needs to oust two key leaders in order ...
- Levi's Campaign Reinforces Gen Z Sustainability Connection
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2022
AKQA follows a pair of 501 jeans on a decades-long pleasure cru ...
- More Joy, Less Stress In This Season's Toy Terrain
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 21, 2022
While prices are up, parents should be able to score even t ...
- With Womenswear, D2C, Gen Z, Ralph Lauren Stakes Out Bold New Future
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2022
The fashion brand says it can become the world's leading luxury lifesty ...