- For Spring Fashion, Target Focuses On Travel
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
With new collections from Agua Bendita, Fe Noel and Rhode, the retail ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...
- Lululemon Sales Jump 30% While It Rethinks Mirror
Marketing Daily, Sarah Mahoney - Wednesday, March 29, 2023
With strong results in all segments and regions, the athletic apparel bra ...
- Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
People have been living in backyards for years now. A popular 'Ga ...
- E.L.F., Aiming To 'Transcend Beauty," Partners With Iconic Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 28, 2023
Its first collab this year is with American Eagle, but other non-beau ...
- Well-Read Purpose: Inside Patagonia's Growing Book Business
Retail Insider, Sarah Mahoney - Wednesday, March 29, 2023
In a world of TikToks, long-form content is less common. But f ...
- Benjamin Moore Conjures Up Trendy Workwear
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
The premium paint brand is introducing a limited-edition line that it sa ...
- Headspace, National Parks Pair For Mindfulness Boost
D2C Insider, Sarah Mahoney - Monday, March 27, 2023
The meditation app's new content strategy draws on the awe inspired ...
- Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
Marketing Daily, Sarah Mahoney - Monday, March 27, 2023
Consumers make an average of 10,500 brand choices each day. New resear ...
- Instacart Adds Ad Tech To Boost Healthy Food Choices
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 24, 2023
In the latest twist to its sweeping health initiative, the platform ad ...
- Petco, Chewy See Shift In Pet Pampering Trend
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
Despite sales gains, Petco and Chewy have a more cautious view ...
- Sephora, TikTok Launch Program To Support Beauty Startup Founders
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
The beauty retailer is partnering with Digitas and the social-media platform ...
- Nike Pivots To Bigger Bets On Gen Z
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 22, 2023
With sales and earnings that topped expectations, the athletic giant is rea ...
- America's Still Hopped Up About Easter, Despite Rising Costs
Marketing Daily, Sarah Mahoney - Tuesday, March 21, 2023
Retail experts predict a record $24 billion holiday spend -- and n ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Buttoned Up: H&M Loops In Waste Pickers For New Initiative
Retail Insider, Sarah Mahoney - Wednesday, March 22, 2023
The fast-fashion brand hopes working with waste pickers in India to crea ...
- With Little Planet Mama, Carter's Moves Into Maternity
Marketing Daily, Sarah Mahoney - Monday, March 20, 2023
Carter's organic baby line makes its first move into adult clothing, expandi ...
- With Google Nest, ADT Marketing Switches From Scary To Funny
D2C Insider, Sarah Mahoney - Monday, March 20, 2023
The home security company is partnering with Google for expanded monitoring, wi ...
- Fewer Engagements Bite Into Signet Jewelry Sales
Marketing Daily, Sarah Mahoney - Friday, March 17, 2023
While the pandemic created a glut of weddings, it's also causing ...
- Following West Elm Woes, Williams-Sonoma To Shift Marketing
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 17, 2023
Middle-income consumers are putting nesting on hold, causing a sales decline ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Research: How Millennials Are Rewiring American Families
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 16, 2023
Saatchi & Saatchi plunges into the domestic lives of young parents, explaini ...
- Bic's No-Clog Razor Is Its Biggest Launch In Decades
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2023
The razor brand is partnering with comic celebrities Eric Andre and Ann ...
- Under Armour Brings Back 'Protect This House'
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2023
The athletic brand reinvents the 20-year-old campaign in time for March Madnes ...
- REI, Patagonia, Amour Vert Top Resale Index
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 14, 2023
Circular sales are in fashion. Trove's new index ranks companies on bra ...
- Toys R Us Takes Geoffrey On The Road
Retail Insider, Sarah Mahoney - Wednesday, March 15, 2023
Back from the brink with its Macy's expansion, the reinvigorated toy retail ...
- Ikea's New Campaign Is In The Bag
Marketing Daily, Sarah Mahoney - Monday, March 13, 2023
Ikea conjures a little magic to help transform a boy's new hou ...
- Black Tux Adds Wedding Bands To Product Mix
D2C Insider, Sarah Mahoney - Monday, March 13, 2023
Fashion rental firm already helps men figure out what to wear ...
- New 7-Eleven Ads Target Gen Z Love For Coffee-And 'Car-fies'
Marketing Daily, Sarah Mahoney - Friday, March 10, 2023
Convenience-store giant is convinced young people want affordable java, being their o ...
- A Requiem For International Women's Day
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 10, 2023
In a year of bland and small "celebrations," marketers continue to fa ...