- Old Navy Crowdsources Back-To-School Spot
Marketing Daily, Sarah Mahoney - Monday, August 22, 2022
The Gap-owned retailer is spinning internet suggestions into a back-to-school anthem. ...
- Insecure Plant Parent? Costa Farms Has You Covered
D2C Insider, Sarah Mahoney - Monday, August 22, 2022
An intensified content strategy and rebranding is helping this 61-year-old company recru ...
- Battered Kohl's Leans Into Sephora Strategy
Marketing Daily, Sarah Mahoney - Friday, August 19, 2022
With a sharply lower forecast, Kohl's hopes to gain ground with i ...
- In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'
Marketing Daily, Sarah Mahoney - Friday, August 19, 2022
The drug retailer's new campaign hopes to tell younger moms it's ...
- Retail Budgets Bounce Back -- But Not All The Way
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
New research from Gartner says retail marketing budgets are rising, but sti ...
- American Eagle Uses Music For New TikTok, Metaverse Efforts
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
Gen Z's favorite denim brand is finding new ways to keep t ...
- Target's Results Highlight Consumer Confidence Conundrum
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2022
As consumers trade down, Target's sales are up. But profits? Not ...
- What? Best Buy Expands Its Hearing-Aid Business
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2022
Best Buy is rolling out a new hearing-aid experience, adding to i ...
- Kohl's, Pandora Appoint New CMOs
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2022
Both Kohl's and Pandora have hired new marketing chiefs. ...
- Walmart, Home Depot Sales Set A Hopeful Tone
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2022
Consumer spending is still strong, helping both Walmart and Home Depot be ...
- J. Jill's 'Welcome Everybody' Built On Intentional Ease
Retail Insider, Sarah Mahoney - Wednesday, August 17, 2022
With a new take on size inclusivity and personal style, J. Ji ...
- Forever 21 Murals Expands Its Love Letter To L.A.
Marketing Daily, Sarah Mahoney - Monday, August 15, 2022
Forever 21 is using teen-painted murals to deepen its connection to L ...
- Pandora's Next Move: Bling For Your Pooch
Marketing Daily, Sarah Mahoney - Monday, August 15, 2022
Pandora thinks cats and dogs are ready for a jewelry upgrade. ...
- Good News? Peloton, Warby Parker And Allbirds Slash Jobs
D2C Insider, Sarah Mahoney - Monday, August 15, 2022
Leading D2C names are cutting jobs and marketing budgets in search ...
- Life After Instagram: How Lush Keeps Digital Fresh And Facebook-Free
Marketing Daily, Sarah Mahoney - Friday, August 12, 2022
After leaving Instagram and Facebook last year, Lush is finding new wa ...
- Yep, Gen Z Still Hates Stores
Marketing Daily, Sarah Mahoney - Friday, August 12, 2022
Back to brick-and-mortar? No, Gen Z and millennials still prefer digital experien ...
- Amazon, Kohl's, The Body Shop Tinker With Faster Delivery
Marketing Daily, Sarah Mahoney - Thursday, August 11, 2022
As same-day delivery matters more to shoppers, Amazon, Kohl's, The Body Sh ...
- Wayfair Taps Jason Wu For AllModern Collab
Marketing Daily, Sarah Mahoney - Thursday, August 11, 2022
Wayfair is looking to spark up sales at its AllModern brand, teami ...
- From Carp To Copi: Can A Rebrand Finally Decimate Invasive Fish?
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2022
A new name may help Middle America learn to love eating t ...
- Aldi Wants You To Get Married In The Produce Aisle
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2022
The lucky couple gets the wedding of their dreams -- at Aldi ...
- The Legend Moves On: Serena Williams Announces Retirement
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
Her record as an athlete-endorser is as epic as her on-court win ...
- Research: American CMOs Losing The Data Challenge
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
A GfK study of U.S. CMOs finds a dismal lack of confiden ...
- In Stampede To Store Brands, Aldi, Target, Amazon Win Big
Retail Insider, Sarah Mahoney - Wednesday, August 10, 2022
Inflation pushes families toward private label brands -- and high-income consumers a ...
- Tractor Supply Rides Pro Bull Riding's Surging Fan Base
Marketing Daily, Sarah Mahoney - Monday, August 8, 2022
Tractor Supply's CMO weighs in on the customer-rodeo connection. ...
- Wisp Becomes Largest Telehealth Brand To Offer Medical Abortions
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
The CMO of Wisp, a leading women's telehealth brand, explains the rollo ...
- Delicious Data: Bark Debuts Breed-Specific Chow
D2C Insider, Sarah Mahoney - Monday, August 8, 2022
Based on almost a decade of data, Bark is cooking up mea ...
- Amazon Buys Roomba Parent For $1.7B
Marketing Daily, Sarah Mahoney - Friday, August 5, 2022
Amazon, which already has such home-tech brands as Blink and Ring, wan ...
- Macy's Back-To-School Ads Focus On Fast Fashion Changes
Marketing Daily, Sarah Mahoney - Friday, August 5, 2022
The department store tells kids to "own your style" as they prepa ...
- New Retail Ranking: Malls Are Back, Led By Discounters
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2022
Zara, Burlington, TJMaxx and Ross Stores are among the hottest names ...
- Under Armour Stumbles In Transformation Efforts
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2022
Under Armour's weak results signal lost brand momentum. Not having a C ...