- Nielsen: People Optimistic, Still Redefining Value
Marketing Daily, Sarah Mahoney - Monday, January 31, 2011
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkabl ...
- Q&A: Why Brick-and-Mortar Stores Should Pay Less
Marketing Daily, Sarah Mahoney - Friday, January 28, 2011
"Since retailers bear the cost, it's fair to ask for a pri ...
- Nielsen: Consumers Optimistic, Still Redefining Value
Raw, Sarah Mahoney - Monday, January 31, 2011
Consumers may be working their way back to optimism, but new resear ...
- Poll: Cupid Gets 11% Raise
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2011
Looks like Americans are in the mood for love. A new spendi ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Kohl's Taps Hudgens For Campaign, Twitter Inspires Creative
MediaDailyNews, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, featuring "Hi ...
- Report: Super Bowl Parties May Hit New Record
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Bye-Bye Britney: Candie's Unveils Tweet-themed Hudgens Ads
Raw, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- At JCPenney, New Board Members To Shake Things Up
Marketing Daily, Sarah Mahoney - Monday, January 24, 2011
"Penney is making progress, and becoming more contemporary," says Sally Mueller, ...
- Super Bowl Parties May Hit New Record
Raw, Sarah Mahoney - Tuesday, January 25, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Only 19% Think National Brands Are Worth The Money
Marketing Daily, Sarah Mahoney - Friday, January 21, 2011
Don't expect consumers' love affair with private-label products -- whether it's t ...
- At JCPenney, New Board Members To Shake Things Up
Raw, Sarah Mahoney - Monday, January 24, 2011
Board meetings are about to get more interesting at JC Penney. T ...
- Expansion At Hand As M-Commerce Plans Gain
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2011
A new survey from the National Retail Federation and KPMG finds th ...
- Private-Label Gains: Only 19% Think National Brands Worth The Money
Raw, Sarah Mahoney - Friday, January 21, 2011
Don't expect consumers' love affair with private-label products--whether it's the premium Arch ...
- Q&A On Shopper Marketing: Focus On Women
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2011
Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnic ...
- Walmart Vows Healthier Foods By 2015
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2011
Walmart says it will make sweeping changes to its grocery offerings--reformulating thousan ...
- Retailers Ready To Expand Again; Boost M-Commerce Plans
Raw, Sarah Mahoney - Thursday, January 20, 2011
After a long period of curtailed expansion plans, retailers are ready ...
- Study Finds That Mall Shoppers Love Faces
Marketing Daily, Sarah Mahoney - Tuesday, January 18, 2011
Turns out that while consumers find lots of advertising annoying, they actual ...
- New TAG Heuer Keeps Time To 1/100th Of A Second
Marketing Daily, Sarah Mahoney - Monday, January 17, 2011
The Swiss watchmaker, owned by luxury powerhouse LVMH, claims to be t ...
- Study: Mall Shoppers Love Faces
Raw, Sarah Mahoney - Tuesday, January 18, 2011
urns out that while consumers find lots of advertising annoying, they actual ...
- P&G Taps Kim Cattrall For New Campaign
Marketing Daily, Sarah Mahoney - Saturday, January 15, 2011
The addition of Cattrall, 54, best known for portraying aging sex machi ...
- The Limited Uses Demarchelier For New Campaign
Marketing Daily, Sarah Mahoney - Monday, January 17, 2011
Women's Wear Daily reports that The Limited is breaking a new pri ...
- P&G, L'Oreal Tap New Celebs
Around the Net In Online Marketing, Sarah Mahoney - Friday, January 14, 2011
In a bid to reach out to older women looking for sexi ...
- Kohl's, Macy's, Walmart Recommit To Causes
Marketing Daily, Sarah Mahoney - Thursday, January 13, 2011
Salt Lake City is the big gainer in Walmart's latest giveaway, winni ...
- P&G Taps Cattrall For New Campaign
Raw, Sarah Mahoney - Friday, January 14, 2011
In a bid to reach out to older women looking for sexi ...
- Q&A: Crabtree & Evelyn Dials Up Digital, Direct
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2011
Tom Woodside is the new VP/marketing and e-commerce. He says that whi ...
- Kohl's, Macy's, Walmart Recommit To Causes
Raw, Sarah Mahoney - Thursday, January 13, 2011
Some of the country's largest retailers are kicking off the New Ye ...
- Sears Sales Fall; Kmart Tests Financial Centers
Marketing Daily, Sarah Mahoney - Tuesday, January 11, 2011
The holidays weren't so happy for Sears: The retailer says its sal ...
- Sears December Sales Fall; Kmart Tests Financial Centers
Raw, Sarah Mahoney - Tuesday, January 11, 2011
The holidays weren't so happy for Sears: The retailer says its sal ...
- Holiday Tech Slide Hurts Best Buy
Marketing Daily, Sarah Mahoney - Friday, January 7, 2011
Best Buy says comparable-store sales fell 5% in December, with declines ...