- Next Big Thing? Big Y Launches $20 Loyalty Card
Marketing Daily, Sarah Mahoney - Thursday, March 31, 2011
"It's certainly a bold move," Ted Zittell, a Toronto-based consultant for McMilla ...
- Walmart, Target, Home Depot Top U.S. Brands
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2011
Walmart retains its position as the most valuable retail brand for t ...
- The Next Big Thing? Big Y Launches $20 Loyalty Card
Raw, Sarah Mahoney - Thursday, March 31, 2011
Regional grocer Big Y is unleashing what it says is a b ...
- Q&A: Meet Gen Y, The Sherpa Parents
Marketing Daily, Sarah Mahoney - Tuesday, March 29, 2011
When it comes to Gen Y, demographers tend to be a litt ...
- Marketer's Bookshelf: Demographics, Green, Relevance
Marketing Daily, Sarah Mahoney - Monday, March 28, 2011
Our critic reviews Kelly McDonald's premise in How to Market to Peop ...
- Study: Americans Hate Faux Green Marketers
Marketing Daily, Sarah Mahoney - Friday, March 25, 2011
Cone, a Boston-based cause-related marketing firm, says there is also a growi ...
- Target, Best Buy Gear Up For Nintendo 3DS Launch
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2011
With the much-ballyhooed launch of the Nintendo 3DS just days away, Be ...
- Levi's Takes Watery Mission To Facebook
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2011
To celebrate this week's World Water Day, it's partnered with Water.org ...
- Target, Best Buy, GameStop Gear Up For Nintendo 3DS Launch
Raw, Sarah Mahoney - Thursday, March 24, 2011
With the much-ballyhooed launch of the Nintendo 3DS just days away, Be ...
- New Seafood Brand Lets You Track Your Snapper
Marketing Daily, Sarah Mahoney - Tuesday, March 22, 2011
In response to last year's massive oil spill in the Gulf ...
- Levi's Takes Watery Mission To Facebook
Raw, Sarah Mahoney - Wednesday, March 23, 2011
Add Levi's to the list of brands looking to raise awareness ...
- Survey: Small-Business Owners Eye Rosier Days
Marketing Daily, Sarah Mahoney - Monday, March 21, 2011
More than half of the small- and mid-sized businesses Office Depot surve ...
- Dollar General Sales, Profits Up
Raw, Sarah Mahoney - Tuesday, March 22, 2011
The improving economy doesn't seem to have dampened consumer demand for ...
- Gulf Wild: New Seafood Brand Lets You Track Your Snapper
Raw, Sarah Mahoney - Tuesday, March 22, 2011
Get ready to have an up-close and personal relationship with your r ...
- Lauder Launches Idealist With Multi-Ethnic Models
Marketing Daily, Sarah Mahoney - Sunday, March 20, 2011
Estée Lauder is launching a new skincare line called Idealist, and ...
- Survey: Small-Business Owners Hopeful, On Top Of Taxes
Raw, Sarah Mahoney - Monday, March 21, 2011
Marketing to small-business owners may be getting easier, according to the late ...
- The Home Depot Grows Its Own Black Friday
Marketing Daily, Sarah Mahoney - Thursday, March 17, 2011
The Home Depot is getting ready for its own version of Bla ...
- Estee Lauder Launches Idealist With Multi-Ethnic Models
Raw, Sarah Mahoney - Friday, March 18, 2011
Estée Lauder is launching a new skincare line called Idealist, and ...
- The Home Depot Grows Its Own Black Friday
Raw, Sarah Mahoney - Thursday, March 17, 2011
The Home Depot is getting ready for its own version of Bla ...
- Nielsen: Men Take To Stores, Women Head To Couch
Marketing Daily, Sarah Mahoney - Tuesday, March 15, 2011
One factor is that men are still facing a slightly higher unemployme ...
- Adidas Ready To Kick Off Biggest Campaign Ever
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
Adidas says "All Adidas," the marketing campaign it will unveil March 1 ...
- 1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...
- Nielsen: Men Take To Stores, Women Head to the Couch
Raw, Sarah Mahoney - Tuesday, March 15, 2011
are spending more time in supermarkets, and women spending more time ...
- Call Me Ann: Ann Taylor Gets A New Name
Raw, Sarah Mahoney - Monday, March 14, 2011
Add Ann Taylor to the list of one-name wonders: Like Cher a ...
- Sam's Club Offers Free Allergy Screenings
Marketing Daily, Sarah Mahoney - Friday, March 11, 2011
While many chains often offer free screenings for blood pressure, diabetes, a ...
- First iPad iAd Ever: Dove Men+Care Gives Fans A Shot at Meeting Magic
Raw, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...
- Adidas Kicks Off Biggest Marketing Campaign Ever
Raw, Sarah Mahoney - Monday, March 14, 2011
Adidas says "All Adidas," the marketing campaign it will unveil March 1 ...
- Guerlain Uncorks A Gen Y Shalimar
Raw, Sarah Mahoney - Friday, March 11, 2011
Women's Wear Daily reports that the reinvention came the 17-year-old niece ...
- Walmart To Launch Campaign, Expand Small Stores
Marketing Daily, Sarah Mahoney - Thursday, March 10, 2011
The new marketing effort comes after an advertising slowdown of some month ...
- Sam's Club Offers Free Allergy Screenings
Raw, Sarah Mahoney - Friday, March 11, 2011
Sam's Club is upping the ante for retail-based health clinics, offering ...