• by Sarah Mahoney  @mahoney_sarah, March 14, 2011

In its ongoing attempts to smooth the rough spots off American men, Unilever says its Dove Men+Care is unveiling the latest in its "Journey to Comfort" videos, including one of basketball legend Earvin "Magic" Johnson. And in the first-ever iAd for iPad, fans can also play a trivia game that will give them a shot at meeting Johnson in person, as well as win tickets to the 2012 NCAA Men's Final Four in New Orleans.

Additionally, "Johnson will appear in a series of :30 TV commercials in support of the "Journey to Comfort" program that will air throughout the 2011 NCAA Men's Basketball Tournament," Rob Candelino, Marketing Director, Personal Wash US, Unilever, tells Marketing Daily via email.

The video premieres coincide with the launch of Dove Men+Care Antiperspirants/Deodorants and Sensitive Clean Personal Wash, and are meant to shore up the brand's promise of helping men get more comfortable in their own skin. Georgetown Head Coach John Thompson III and famed Duke point guard Bobby Hurley also appear in their own films, which will be featured throughout March madness programming, thanks to Unilever's new corporate sponsorship with the NCAA. (Previous videos have starred baseball greats Albert Pujols, Joe Girardi and Andy Pettitte.)