- Lowe's TV Ads Promote Tax Refund Card
Marketing Daily, Sarah Mahoney - Thursday, February 10, 2011
"Tax refund time is a point on the calendar when retailers real ...
- Local Hooks, Positioning Spark Ace Hardware Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2011
For Ace Hardware, customer satisfaction isn't just a nice idea -- it ...
- Lowe's Promotes Tax Refund Card; Feds Test New Card Refund Program
Raw, Sarah Mahoney - Thursday, February 10, 2011
Lowe's, in an effort to get its share of looming consumer t ...
- Taco Tweets Fuel Texas C-Store's Advertising
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2011
"Stripes really wanted to push the envelope," Ian Dallimore, digital strategist ...
- For Ace Hardware, Local Hooks And Smart Positioning Pay Off In Loyalty
Raw, Sarah Mahoney - Wednesday, February 9, 2011
For Ace Hardware, customer satisfaction isn't just a nice idea, it's t ...
Raw, Sarah Mahoney - Wednesday, February 9, 2011
Macy's says its 2010 Thanks For Sharing and Believe holiday campaigns rais ...
- Walmart, Goodwill Team To Help Single Moms
Raw, Sarah Mahoney - Tuesday, February 8, 2011
Walmart Foundation says it is giving $2.5 million to Goodwill, to crea ...
- Tepid Recovery Requires Small Formats, Big Thinking
Marketing Daily, Sarah Mahoney - Monday, February 7, 2011
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling ...
- Taco Tweets Fuel C-Store's Advertising
Raw, Sarah Mahoney - Tuesday, February 8, 2011
Stripes Convenience Stores knows customers love its take-out tacos. So when ...
- Bowl Buzz: VW's Pipsqueak Dark Lord Steals Show
Marketing Daily, Sarah Mahoney - Monday, February 7, 2011
"Right now, the Darth Vader spot is leading the voting on AdBowl ...
- A Pipsqueak Dark Lord, Eminem, Grateful Beaver Shine On Super Bowl
Raw, Sarah Mahoney - Monday, February 7, 2011
When it comes to commercials, a wee Darth Vader seems to ...
- Study: For Retail, Social Media Doesn't Work
Marketing Daily, Sarah Mahoney - Thursday, February 3, 2011
The ForeSee Results study found that more traditional marketing techniques not on ...
- Retailers Bounce Back In Brand New Year
Marketing Daily, Sarah Mahoney - Thursday, February 3, 2011
"It's been volatile and uneven since last summer or so, and ...
- Struggling Gap Names New CMO; Taps Ogilvy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
The moves are part of sweeping changes at Gap Inc.'s floundering flagshi ...
- Super Bowl Ads: Don't Forget To Vote!
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agenc ...
- Study: For Retail, Social Media Doesn't Work
Raw, Sarah Mahoney - Thursday, February 3, 2011
For all the buzz created by social media, a new study sho ...
- Retailers Bounce Back In New Year
Raw, Sarah Mahoney - Thursday, February 3, 2011
Despite plenty of bad weather, consumers shopped up a storm in Januar ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...
- NPD: Toy Sales Gained 3% In Fourth Quarter
Marketing Daily, Sarah Mahoney - Tuesday, February 1, 2011
By channel, online sales had the best year, up 22%. Sales ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Raw, Sarah Mahoney - Wednesday, February 2, 2011
Mattel is partnering with General Mills, placing custom-designed Hot Wheels pullback race ...
- Struggling Gap Names New CMO; Taps Ogilvy
Raw, Sarah Mahoney - Wednesday, February 2, 2011
Gap Inc. has named Seth Farbman--currently a managing director at Ogilvy &am ...
- Nielsen: People Optimistic, Still Redefining Value
Marketing Daily, Sarah Mahoney - Monday, January 31, 2011
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkabl ...
- Q&A: Why Brick-and-Mortar Stores Should Pay Less
Marketing Daily, Sarah Mahoney - Friday, January 28, 2011
"Since retailers bear the cost, it's fair to ask for a pri ...
- Nielsen: Consumers Optimistic, Still Redefining Value
Raw, Sarah Mahoney - Monday, January 31, 2011
Consumers may be working their way back to optimism, but new resear ...
- Poll: Cupid Gets 11% Raise
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2011
Looks like Americans are in the mood for love. A new spendi ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Kohl's Taps Hudgens For Campaign, Twitter Inspires Creative
MediaDailyNews, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, featuring "Hi ...
- Report: Super Bowl Parties May Hit New Record
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Bye-Bye Britney: Candie's Unveils Tweet-themed Hudgens Ads
Raw, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- At JCPenney, New Board Members To Shake Things Up
Marketing Daily, Sarah Mahoney - Monday, January 24, 2011
"Penney is making progress, and becoming more contemporary," says Sally Mueller, ...