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Sean O'Neal

Member since March 2011Contact Sean

Chief business strategist and operator with 28 years of marketing and technology experience. Track record of accelerated revenue growth in both public companies and start-ups, enabling $1+ Billion in initial public offerings and M&A transactions. Board director, strategic advisor, public speaker, media contributor, and trade industry association leader.

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  • The Next Ad Blocker: Social Media by George Simpson (Online Media Daily on 04/16/2015)

    Broadcast television and social media have certainly collided, no argument there.  I think most brands have recognized this and many of them are adapting accordingly.  Twitter is where the majority of these “diversions” are taking place, which is why they have proactively developed solutions for their advertisers to turn those diversions into connections.  Twitter’s TV ad targeting product, specifically, enables marketers to deliver promoted tweets to the audiences who are engaging with those very programs they are advertising on.  Lots of data out there to show this stuff works, here’s just one data point

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