Sean O'Neal

Articles by Sean All articles by Sean

• 2017 Will Be The Year Of Measurement  in Social Media & Marketing Daily on 12/19/2016
  

  Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more important for platform partners to have advertisers hone in and focus on the metrics that really matter.

• The Next Brand Frontier: A.I., Chat And Mobile Apps Marketing in Mobile Marketing Daily on 04/13/2016
  

  Additional opportunities for monetization will unfold for messaging apps as users become more comfortable interacting with chatbots, programs that respond to natural language text and fulfill commands, powered by artificial intelligence.

• The Autonomous Future Of Media in MediaDailyNews on 01/08/2015
  

  There are emerging developments in digital marketing that could lead to some interesting opportunities for marketers, media companies and technology developers this year. The biggest trends are around the movement towards autonomy, or away from external reliance and commonality, especially in video and mobile media.

• Integration or Individualization? In Social, The Answer Is Both in Social Media & Marketing Daily on 03/25/2014
  

  The social-media landscape is expanding at the speed of light, yet diverging in every direction. While the resulting fragmentation presents an increasing level of difficulty for marketers to reach their core target audiences, the variety of social-network platforms is also providing marketers with an entirely new set of opportunities.

• Is Your Marketing Starting A Conversation?  in Online Media Daily on 04/30/2013
  

  Each marketing effort must be evaluated using a combination of paid, owned and earned media values. What does this mean for the new age of media planning?

• Can Machines Manage Brand Engagement? in Real-Time Daily on 01/25/2013
  

  Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will cease to be "custom" and will lose value to both consumers and marketers. So while sometimes it feels like the advertising world is headed for a future connected by a Matrix and filled with Terminator machines, human creativity still plays a vital role in creating emotional connections between brands and consumers.

• Milner's Millions Marked For Social Startups in Around the Net In Online Marketing on 02/22/2010
  

• The Best Format For Online Video Ads  in Around the Net In Online Marketing on 08/11/2009
  

• Why E-mail Has Become A Mainstream Element Of The Media Mix  in Online Media Daily on 09/22/2006
  

  While performance marketers know that the ROI of e-mail in the media mix has long been compelling, it's the combination of brand benefits and performance ROI that has the savviest marketers measuring their campaign's effects and making changes in real time.

• Emailing You Some Predictions For 2005 in Email Insider on 12/22/2004
  

  Any wanna-be pundit can produce the perfunctory industry predictions at year-end--even this one. But some of these predictions may surprise you.

Comments by Sean All comments by Sean

• The Next Ad Blocker: Social Media by George Simpson (Online Media Daily on 04/16/2015)
  

  Broadcast television and social media have certainly collided, no argument there.  I think most brands have recognized this and many of them are adapting accordingly.  Twitter is where the majority of these “diversions” are taking place, which is why they have proactively developed solutions for their advertisers to turn those diversions into connections.  Twitter’s TV ad targeting product, specifically, enables marketers to deliver promoted tweets to the audiences who are engaging with those very programs they are advertising on.  Lots of data out there to show this stuff works, here’s just one data point http://bit.ly/1JQhG6X

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.