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Hotmail product manager David Barlin does a quick two tiered survey of ...Out of the Mouths of Recent Grads
Attention email marketers: Consumers are wise to us. The consumer panel at ...'Delivered' Does Not Mean 'In The Inbox'
It's rather amazing how much confusion there is between the bounce rate ...Where to Place Your Precious Email Investments
It's time we all stopped pretending that "investing in email" is the ...Online Women Are Diverse, Engaged
Sometimes what we find through research just validates what we know instinctively. ...Analysis is A Partnership Between ESPs and Marketers
In my panel on email measurement this morning, we talked about how ...Stay Ahead of The Subscriber Saturation Point
What else are you doing while reading this article? In our multimedia, ...Buyers Are A Big Email Opportunity
One of the most important things we can do as marketers -- ...What Social Media Can Learn From Email Marketing
Psst. Hey, marketer! Trying to figure out your social media strategy before ...Using Response Data To Make Great Decisions
No one outside the email team cares about clicks and opens. What ...Email Data Is Your Friend: 4 Deliverability Measures To Increase Revenue
Email marketers do have an arsenal of ammunition at the ready -- ...3 Stats To Kick Off The New Year Right
Take this lesson from a smart email marketer I know. She says ...Making Commitments
In our panel "A Call to Action" this morning with Jack Hogan ...Measure Experience, Not Numbers
Email is one of the most measurable direct marketing channels, but we ...Dealing with the Loss of Control
As we all struggle more and more to integrate social media into ...The Email Quotidien Choice of Horror
Every one of us as email marketers have to make the same ...Key Areas of Segementation Opportunity
Great panel of marketers talking about segmentation. Where do they use it? ...Follow the Email Insider Summit on Twitter
A number of great attendees are Tweeting about the conference. Find them ...