• Earning Our Keep -- From Opt-in to Unsubscribe
    We have a covenant with our email subscribers. They provide their email ...
  • 10 Strategies For Email Marketing In A Down Economy
    Smart businesses keep marketing in down economies. Many analysts are already reporting ...
  • Once Again: Email List Growth Doesn't Equal Revenue Growth
    In last month's column I implored email marketers to replace ineffective batch-and-blast ...
  • Email List Growth Doesn't Equal Revenue Growth
    The behavior of most email subscribers proves that the promise of email ...
  • Good Marketing Results In Good Deliverability
    It's always nice when doing the right thing ends up making you ...
  • The Email Language Gap
    The biggest language gap in email marketing is not about global geography, ...
  • Who Is In Control?
    Recently on the road, I've been struck by how many email marketers ...
  • Elongated Sales Cycles Require Stronger Segmentation
    The Internet has made sales cycles longer. "Selling now takes more time ...
  • Reaching the Summit - One Woman's Wrap Up
    As another great Summit comes to a close, we all leave with ...
  • Let's Do Lunch!
    Lunch is a social activity - don't we all have those daily ...
  • Hitting "Send"
    The decisoin about hosted vs. in-house email broadcast solutions is not a ...
  • Going Global
    Got customers outside the US? Hewlett Packard runs a program that crosses ...
  • Three Cheers for the Subscriber
    It was refreshing and inspiring to hear Arend Hendersen, Director of Analytics ...
  • Instant Gratification on Email
    There is nothing like a pissed off customer to help solidify a ...
  • Obsessed with Data? Who? Moi?
    The liveliest exchange occurred during the Innovation Panel at this morning's kick ...
  • The R Word
    There was a lot of talk at the Summit this morning about ...
  • Less Is More
    When it comes to email marketing, less really is more. Fewer messages ...
  • Email is An Hourglass
    Alyssa Martin of Daucourt Brands gets the quote of the morning in ...
  • Email is An Hourglass
    Alyssa Martin of Daucourt Brands gets the quote of the morning in ...
  • Less is More
    Melinda Smith and Carey Dietz of Expedia wound up the Summit with ...
  • Less is More
    Melinda Smith and Carey Dietz of Expedia wound up the Summit with ...
  • Global Preference Center
    Syd Jones of IBM emphasized this morning in the International session the ...
  • Global Preference Center
    Syd Jones of IBM emphasized this morning in the International session the ...
  • Great Strategy Is Obvious
    Great presentation from John Hincks of Fidelity this morning. He's challenged with ...
  • Great Strategy Is Obvious
    Great presentation from John Hincks of Fidelity this morning. He's challenged with ...
  • Mobile Email is Not Better, It's Just Convenient
    Perhaps not surprising, mobile email is about staying informed. Morgan Stewart of ...
  • Sending Email from a New IP Address
    Today's panel on Reputation and Deliverability touched on one area with some ...
  • The Big Question About Deliverability
    50 minutes into the deliverability panel (thankfully) the Big Question came from ...
  • The Big Question About Deliverability
    50 minutes into the deliverability panel (thankfully) the Big Question came from ...
  • Triumvirate Responsibility for Welcomed Email
    Miles Libbey from the Yahoo! Office of the Postmaster told a story ...