Mobile Email is Not Better, It's Just Convenient

Perhaps not surprising, mobile email is about staying informed. Morgan Stewart of Exact Target presented results of a survey of mobile device users and found that users are more engaged in reading email than writing email. They are much less willing to read lengthy emails on the device. (I'm clearly in that camp, myself!) Most relevant finding for marketers - the statement most DIS-agreed with in the survey is "I am just as likely to read commercial newsletters/promotions on my PC than on my mobile device." Although a small percent (about 20%) said they save such messages for later. Only 50% said they have ever clicked on a link in an email from their device. Very telling quote from one survey taker, "[Reading email on my device} is not better, it's just convenient."
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