Email is An Hourglass

Alyssa Martin of Daucourt Brands gets the quote of the morning in her keynote. She recommends thinking about your email content not as an inverted V with the best headlines at the top and the rest being disposable. Instead, she recommends a strong and short end. In her Drink Pink Weekly newsletter (for X-Rated vodka), she uses a Quote of the Week to close the content. One quote she used is "The problem with the world is that everyone is a few drinks behind." (Humphrey Bogart)
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