- Google's Big Move: Targeting Contexts, Not Screens
Data and Targeting Insider, Steve Smith - Friday, February 8, 2013
By blurring the lines among desktop, tablet and mobile screens, Google ...
- Apple, Samsung Wants Your Cool Kids
MoBlog, Steve Smith - Friday, February 8, 2013
Ever more competitors are smelling Apple's brand weakness and taking direct a ...
- Video Matters: For HBO, Story Sells Story
Mobile Insider, Steve Smith - Thursday, February 7, 2013
Can mobile really move the goods? HBO found that if they cou ...
- Heineken Apps Target Customers' Sense Of Adventure
MoBlog, Steve Smith - Thursday, February 7, 2013
The imported beer brand maintains an ambitious schedule of branded apps, oft ...
- Twitter: Yep, We Bought Bluefin
Mobile Marketing Daily, Steve Smith - Wednesday, February 6, 2013
In confirming its rumored acquisition of social TV measurement firm Bluefin Lab ...
- Lipton Rides Instagram's Positive Mood
MoBlog, Steve Smith - Wednesday, February 6, 2013
Mobile media forces advertisers to think beyond targeting media and instead targ ...
- eHarmony Optimizes For Conversion: Mobile Can Touch The Heart While Sealing the Deal
Mobile Insider, Steve Smith - Tuesday, February 5, 2013
To convert browsers to paying members, eHarmony has learned to target mobiliz ...
- Report: Twitter Buying Bluefin, Arming For Social TV Push
Mobile Marketing Daily, Steve Smith - Tuesday, February 5, 2013
Twitter is reportedly about to make its largest acquisition to date ...
- 'Iron Man 3' Grabs Moviegoer Interest With Cliffhanger Super Bowl Ad
MoBlog, Steve Smith - Tuesday, February 5, 2013
Who won the movie advertiser sweepstakes during Sunday's Super Bowl? Fandango use ...
- Social TV Consolidation: Dijit Acquires Developer Of Miso
Mobile Marketing Daily, Steve Smith - Monday, February 4, 2013
The cluttered second-screen market of apps that enhance and discover video conte ...
- Super Bowl Ad Winner? Twitter In A Walk
Mobile Marketing Daily, Steve Smith - Monday, February 4, 2013
Amidst all the discussion of last night's ad "winners" and "losers," Twitt ...
- Can The Second Screen Save Us From The New Tedium Of Super Bowl Ads?
MoBlog, Steve Smith - Monday, February 4, 2013
The Super Bowl ad ritual has grown stale and so self-conscious th ...
- Separating Mobile From Portable Targets
Data and Targeting Insider, Steve Smith - Friday, February 1, 2013
In order to grow up, mobile advertising needs to distinguish smartphone fr ...
- Twitter's Vine Wraps Around Half of Twitter's Video Sharing In First Week
Mobile Marketing Daily, Steve Smith - Friday, February 1, 2013
Only a week in the market, Twitter's video-sharing app is responsible f ...
- Tablets To Rival Desktop For Video Viewing: Welcome To Personal TV
MoBlog, Steve Smith - Friday, February 1, 2013
According to TDG, the tablet explosion will have a major effect ...
- Talking The Customer's Mobile Language
Mobile Insider, Steve Smith - Thursday, January 31, 2013
In a small but remarkable encounter with a brand's mobile sophistication, ...
- Getting Bullish On Facebook's Mobile Ads
MoBlog, Steve Smith - Thursday, January 31, 2013
The early returns on mobile ad performance in Facebook's Newsfeed appear ...
- Foursquare Launches App For Businesses To Check Up On Check-Ins
Mobile Marketing Daily, Steve Smith - Wednesday, January 30, 2013
The local mobile social network is trying to make it easier f ...
- Retailer Apps May Be Winning The Showrooming War
MoBlog, Steve Smith - Wednesday, January 30, 2013
After letting third-party shopping apps get a head start on in-store shoppi ...
- Tablets Evolving Into Our 'Transaction Screen'
Mobile Insider, Steve Smith - Tuesday, January 29, 2013
There may be a billion tablets on the planet in five year ...
- Twitter Buys App Developer Tool Crashlytics
Mobile Marketing Daily, Steve Smith - Tuesday, January 29, 2013
In acquiring Crashlytics, Twitter gets a development tool and team that serv ...
- Apple Releases iOS 6.1: 'Siri, Get Me Tickets for Les Mis'
Mobile Marketing Daily, Steve Smith - Tuesday, January 29, 2013
Apple's update to the iOS expands Siri's capabilities to include links ...
- Programmers Use Second Screen To Make An End Run Around Super Bowl
MoBlog, Steve Smith - Tuesday, January 29, 2013
Instead of rolling over and playing dead against the indomitable Super Bo ...
- Mobile Privacy Fears Rising, Impacting App Exploration
Mobile Marketing Daily, Steve Smith - Monday, January 28, 2013
U.S. consumers are becoming more sensitive to data sharing and privacy protecti ...
- Outside Our Bubble: Mobile - 'Ewww! What a Mess'
MoBlog, Steve Smith - Monday, January 28, 2013
When agency executives are not focused on touting the great promise ...
- Targeted Serendipity: Thinking Harder About 'Relevance'
Data and Targeting Insider, Steve Smith - Friday, January 25, 2013
'Relevance' can be so tightly and literally defined that marketers can elimina ...
- Twitter's Vine Shows That 6-Second Video Is Not 'The New 140 Characters'
MoBlog, Steve Smith - Friday, January 25, 2013
Twitter's newly released Vine app tries to bring the spirit of t ...
- Carriers Struggle With Smartphone 'Success'
Mobile Insider, Steve Smith - Thursday, January 24, 2013
The mobile carriers have an odd relationship to the smartphone revolution. Th ...
- Fumbling For The Remote
MoBlog, Steve Smith - Thursday, January 24, 2013
As much as most of us hate being held hostage by ...
- Insta-Journalism Mobilizes
MoBlog, Steve Smith - Wednesday, January 23, 2013
This week's Presidential Inauguration highlighted just how quickly mobile technology has turn ...
