- Amid Uncertainty About TikTok Ban, Brands Can't Avoid The Platform
CPG Insider, Steve Ellwanger - Friday, May 5, 2023
Nearly half of U.S. voters support a ban on TikTok. Yet it ...
- Latina Singer Camila Cabello Leads Olipop Soda's First National Campaign
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
In "How To Be Camila" spot, Cabello is seen hanging out wi ...
- Kraft Heinz Enters Spice Market As Lunchables' School Debut Sparks Criticism
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
The company's entry into the National School Lunch Program is drawing critici ...
- Smirnoff ICE Leans Into Nostalgia, Music To Mark Birthday #24
Marketing Daily, Steve Ellwanger - Wednesday, May 3, 2023
Among those fronting the "ADV-ICE" initiative is comedian Trevor Noah, ...
- Molson Coors Cites First SB Campaign In 30 Years For Sales Lifts
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, May 3, 2023
The spot, which followed more than three decades of Super Bowl exclusivi ...
- 'Aspirational' Brand Marlboro Expands Lineup To Counter Ciggie Downtrading
Marketing Daily, Steve Ellwanger - Tuesday, May 2, 2023
"The cumulative effects of inflation over the past several quarters continue ...
- Elizabeth Banks' Phony Book Club Sparks Archer Roose Pitch
Marketing Daily, Steve Ellwanger - Tuesday, May 2, 2023
Fake book names like "Make Mommy's New Boyfriend Alan Disappear" add ...
- Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria
Marketing Daily, Steve Ellwanger - Monday, May 1, 2023
"Palatability testing" with dogs across a variety of breeds, ages and gende ...
- Boston Beer Posts $9M Loss While Resetting The Truly Brand
Marketing Daily - Top of the News, Steve Ellwanger - Monday, May 1, 2023
In June, Truly Vodka Seltzer -- launched last fall -- will reappe ...
- Study: Snacking Is Now A 'Lifestyle' Throughout The Day
CPG Insider, Steve Ellwanger - Friday, April 28, 2023
With 49% of consumers indulging themselves three or more times a da ...
- IPO Watch: Dehydrated Fruits, Veggies Brand BranchOut
Marketing Daily, Steve Ellwanger - Thursday, April 27, 2023
BranchOut licenses rights for a dehydration technology. Products in development include chocolate-cover ...
- JB Smoove: White Claw Vodka Is 'Smooovest' Ever
Marketing Daily, Steve Ellwanger - Thursday, April 27, 2023
The brand is touting a first-of-its-kind filtration process that uses "immense pressu ...
- Actor Angus Cloud Takes Rockstar Energy Into The PUBG Mobile Gaming Universe
Marketing Daily, Steve Ellwanger - Wednesday, April 26, 2023
When users log into the app for PUBG Mobile, they can downlo ...
- Consumers Protest Brands' 'Greedflation,' Public Controversies
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, April 26, 2023
80% of respondents in Attest study believed brands were involved in "greedflation ...
- Pirate's Tale: Yo Ho Ho, Bottle Of... What's That Around My Neck?
Marketing Daily, Steve Ellwanger - Tuesday, April 25, 2023
A mythical sea monster known as the Kraken keeps pirates from sampli ...
- Coca-Cola: Fairlife, Fruit Juice Are Bright Spots In North America
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 25, 2023
Premium, high-protein, lactose-free Fairlife milk became a $1 billion brand in 20 ...
- A Shorter Tobacco Road: Cigarettes, Vapes Decline, Nicotine Pouch Sales Grow
Marketing Daily, Steve Ellwanger - Monday, April 24, 2023
Non-combustible nicotine products like Zyn pouches are on the rise as cigaret ...
- Woof, Gulp: Tito's Vodka Crafts 'Walktail' Merch For Dog Walkers
Marketing Daily, Steve Ellwanger - Monday, April 24, 2023
Tito's is donating 100% of its proceeds from sales of a drink-hold ...
- Blue Bunny CEO Blu Is Back In Season 2 Of 'We Make Fun' Campaign
Marketing Daily, Steve Ellwanger - Friday, April 21, 2023
Things are hopping again in the product-testing department of frozen treats bra ...
- Post-4/20 Marijuana Update: Congress Still Stalled, Concentrates Gain In Popularity
CPG Insider, Steve Ellwanger - Friday, April 21, 2023
The number of corporate mergers and acquisitions of marijuana-related entities has plung ...
- Freshpet: Dog Owners Should Share Fridge With The Pooch
Marketing Daily, Steve Ellwanger - Thursday, April 20, 2023
Not everybody agrees dog food should be next to people food. "It ...
- Pure Leaf Invents The 'In-Faux-Mercial' To Promote Lower-Sugar Iced Tea
Marketing Daily, Steve Ellwanger - Wednesday, April 19, 2023
Spot explains how to use the power of a "subtly sweet n ...
- Grocery Shopping: Gap Between Supermarkets, Mass Outlets Continues To Shrink
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, April 19, 2023
Stats are much more equal now: 38% of shoppers cite supermarkets ...
- Damage Control: What Could Anheuser-Busch Have Done Differently?
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
A-B's "disappointing" statement on its Dylan Mulvaney controversy "made it seems li ...
- Milk And Cookies Break: Oreo Finds Its Natural Partner In Carton Barcodes
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Customers get discounts on milk and Oreos by scanning barcodes on ...
- Almond Blossom Time: Kind Snacks Focuses On Bee-Friendly, Regenerative Agriculture
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Kind is using VR technology to explain agricultural practices it's testing. T ...
- HelloFresh Launches Snacks, Recipes Into The 'Guardians' Galaxy
Marketing Daily, Steve Ellwanger - Monday, April 17, 2023
An office worker munching on HelloFresh snacks watches in amazement as h ...
- Mark Tube-ans? WNBA's Ogunbowale Sinks Mark Cuban's Zany Biz Ideas
Marketing Daily, Steve Ellwanger - Friday, April 14, 2023
Cuban plays against his "Shark Tank" persona in this State Farm sp ...
- Vahdam Spices: Bringing 'The Best Of India' To The World
CPG Insider, Steve Ellwanger - Friday, April 14, 2023
Organic tea brand Vahdam began selling 25 spices on its website la ...
- Bobo's Baked Goods: Mom-Like Treats -- Without The Moms
Marketing Daily, Steve Ellwanger - Wednesday, April 12, 2023
A doting mom pops up in spots showing "that peoples' relationship wi ...