- Wyler's Light Advice: Blow Plain Water Out Of The Water
Marketing Daily, Steve Ellwanger - Wednesday, April 12, 2023
The 92-year-old Wyler's brand is trying to shake up the flavored-water spa ...
- Kids & Dinosaurs: Beech-Nut Leverages Love Story With Dino Biscuits
Marketing Daily, Steve Ellwanger - Tuesday, April 11, 2023
Beech-Nut believes that toddlers will eat healthy snack biscuits containing prebiotics a ...
- Perdue, Tyson Foods, Pilgrim's Pride Agree To Chicken Price-Fixing Settlements
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 11, 2023
The latest settlements bring to 14 the number of companies that ha ...
- Humorous 'Advice,' AI Apps Latest Tools To Combat Youth Vaping
Marketing Daily, Steve Ellwanger - Monday, April 10, 2023
In campaign by Minnesota Dept. of Public Health, the dorky Norm charact ...
- 'Super Mario Bros.' Mushrooms Into A Hit For Universal, Truff Sauces
Marketing Daily, Steve Ellwanger - Monday, April 10, 2023
Hot-sauce brand Truff developed three limited-edition sauces whose labels bore likenesses ...
- Charlotte's Web, British American Tobacco Will Develop Hemp-Derived Drug
Marketing Daily, Steve Ellwanger - Friday, April 7, 2023
The two companies aim to develop a "novel botanical drug" to targ ...
- Private Label Outpaces National Brands In 15 Dairy Categories
CPG Insider, Steve Ellwanger - Friday, April 7, 2023
Private label's biggest dollar shares are in refrigerated whipped toppings (57%) a ...
- Ferrara Candy Wins Copyright Lawsuit In Case Over THC-Infused 'Nerds, Runts, Trolli' Edibles
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Ferrara sued HC LLC last May in federal court in Colorado, allegi ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- C4 Smart Energy Campaign Centered On Mental Focus
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
The "Stay Focused" brand platform is based on consumer research the compa ...
- Johnson & Johnson Proposes $8.9B Settlement Of Talcum Powder Lawsuits
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
But attorneys representing patients who have ovarian cancer and mesothelioma are calli ...
- Sweet Earth Foods, Ashley Tisdale Inspire People To 'Come Back' To Plant-Based Foods
Marketing Daily, Steve Ellwanger - Tuesday, April 4, 2023
Nestle's Sweet Earth Foods is doubling down on taste to re-engage wi ...
- Health-Ade Kombucha Debuts L.A. Dodgers Partnership, Aluminum Cans
Marketing Daily, Steve Ellwanger - Monday, April 3, 2023
Research showed that the brand's probiotic-infused beverages could have broader appeal ...
- Walmart Yanks Universe Of Play From Roblox After Complaints About Deceptive Marketing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, April 3, 2023
Truth In Advertising and three other consumer groups labeled Universe Of Pl ...
- Wine, Spirits Brand Constellation Leans Into Storytelling
CPG Insider, Steve Ellwanger - Friday, March 31, 2023
Constellation Brands will launch an original-series content studio in a multimillion-dollar de ...
- Liquid Death's Cotter Explains The 'Grandmas' Behind Its New Iced Tea
Marketing Daily, Steve Ellwanger - Wednesday, March 29, 2023
Grandmas in intro video did crazy things and sparked so much traffi ...
- Danone Exec: Learning To Use Retail Media Networks 'Definitely A Journey'
Marketing Daily, Steve Ellwanger - Tuesday, March 28, 2023
"We've invested incrementally over the past few years, but it's not acro ...
- Altria Considering Cannabis, Caffeine To Elevate 'Everyday Moments'
Marketing Daily, Steve Ellwanger - Monday, March 27, 2023
The company also revealed plans for a new heated tobacco-capsule technology brand ...
- BlueMoon LightSky Ale Lightly Serious About Flavor
Marketing Daily, Steve Ellwanger - Friday, March 24, 2023
Lighthearted approach to winning younger beer drinkers celebrates warm weather and outdo ...
- Sustainability: Studies Show Impact Of Social Influencers, Rise In Product Labeling
CPG Insider, Steve Ellwanger - Friday, March 24, 2023
Influencers have the single biggest impact on peoples' green choices, according ...
- Heinz Builds 'Shrinking' Island On Fortnite, Highlights Soil Degradation
Marketing Daily, Steve Ellwanger - Thursday, March 23, 2023
Heinz hopes it will appeal to gamers ages 18-34 while informing th ...
- Craft Beer Drinkers Want D2C Shipping -- But Few States Allow It
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, March 23, 2023
In one poll, 72% of respondents said they would spend $50 ...
- Cannabis Platform Leafly Leans Into Personalization Amid Price Cuts
Marketing Daily, Steve Ellwanger - Wednesday, March 22, 2023
Company's founding as a content library -- now containing more than 11,0 ...
- Stella Artois (Literally) Crashes Home-Alone Dining To Encourage Togetherness
Marketing Daily, Steve Ellwanger - Wednesday, March 22, 2023
Aiming to elevate the brand's role to a "mealtime staple," spot sho ...
- Constellation Prevails In Corona Hard Seltzer Legal Spat With AB InBev
Marketing Daily, Steve Ellwanger - Tuesday, March 21, 2023
Constellation can continue selling hard seltzer under the Corona brand following ...
- Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Marketing Daily, Steve Ellwanger - Monday, March 20, 2023
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifesty ...
- Beverage Org Will Modify Plastic Recycling Ad Claims Following NARB Challenge
Marketing Daily - Top of the News, Steve Ellwanger - Monday, March 20, 2023
NARB determined that several ad claims overstated "the extent to which plast ...
- Dole Amplifies Sound Of Good Crunch Fruit Snacks To 'Retrain' The Brain
Marketing Daily, Steve Ellwanger - Friday, March 17, 2023
Good Crunch pineapple, chili pineapple and banana bites are positioned as " ...
- Mary Jones CMO: Twitter 'Suspect Environment' Despite Easing On Cannabis Ads
CPG Insider, Steve Ellwanger - Friday, March 17, 2023
Mary Jones Cannabis concentrates the bulk of its marketing efforts on in-dispensa ...
- Vital Farms Credits Marketing For Gains In Awareness, Households
Marketing Daily, Steve Ellwanger - Thursday, March 16, 2023
Quirky marketing messaging includes a spot showing office workers crammed into ...