- Hormel Smokes March Madness Basketball Courts For 'Hardcourt' Bacon
Marketing Daily, Steve Ellwanger - Thursday, March 16, 2023
"Using the real hardwood from the most elite floors in college basketba ...
- Modelo Especial Celebrates Everyday 'Fighters'
Marketing Daily, Steve Ellwanger - Wednesday, March 15, 2023
Brand swapped "well-known celebrities and athletes for more relatable characters that peop ...
- Ecommerce Platform Boxed Considers Bankruptcy
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, March 15, 2023
The value of Boxed's stock has fallen more than 95% since ...
- Brown-Forman:: Jack Daniel's RTD Beverages Are 'Consumer Recruitment' Vehicles
Marketing Daily, Steve Ellwanger - Tuesday, March 14, 2023
The company was an early entrant into the ready-to-drink space when ...
- 'Spokesbeast' Sasquatch Unleashes Chaos In New Jack Link's Campaign
Marketing Daily, Steve Ellwanger - Tuesday, March 14, 2023
In one spot, a barber bites into a Jack Link's beef sti ...
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The prize is $100,000 for correctly predicting teams that lost each rou ...
- Bud Campaign Seeks To Dispel Notion That Hard Seltzer Contains Beer
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The ad "100% Hard Seltzer, 0% Beer" features colorful bubbles meant ...
- Aided By Limited-Time Offers, Goldfish Crackers Drive Campbell Soup Co. Growth
Marketing Daily - Top of the News, Steve Ellwanger - Monday, March 13, 2023
Goldfish Crackers' annual sales approach $1 billion, helped by LTOs like giveaw ...
- The Sound Of Beer: Heineken #1 Among Brands For Effective Use Of Music
CPG Insider, Steve Ellwanger - Friday, March 10, 2023
Heineken's top spot was credited in part to the brand's consistent u ...
- Iced-Coffee Machines Are A Priority For Keurig Dr Pepper, De'Longhi
Marketing Daily, Steve Ellwanger - Thursday, March 9, 2023
Both companies hope coffee systems equipped to brew over ice will he ...
- Weight Watchers Enters Telehealth Space, Acquires Digital Company Sequence
Marketing Daily, Steve Ellwanger - Thursday, March 9, 2023
Sequence offers telehealth consultations and doctor-approved prescription drugs such as the ve ...
- Fiber One Offers 'Insurance' Coverage For Those Who Ditch New Year's Resolutions
Marketing Daily, Steve Ellwanger - Wednesday, March 8, 2023
Lisa Ann Walter, starring in the current ABC sitcom "Abbott Elementary," address ...
- Hemp Cigarette Marketer TAAT Eyes Segue Into Tobacco Smoking Cessation
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, March 8, 2023
Company's planned acquisition of Break Free app could help TAAT "play ...
- Guinness, Jameson Dole Out Cash To Celebrate St. Patrick's Toasting
Marketing Daily, Steve Ellwanger - Tuesday, March 7, 2023
Jameson is turning paid-time-off (PTO) into SPTO-St. Patrick's Day Time Off-in ...
- CPG Brands Push Back On FDA's Proposed 'Healthy' Label Updates
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, March 7, 2023
The FDA's proposed criteria would disqualify the "overwhelming majority of the ready-to-e ...
- Altria Makes Fourth Attempt At E-Cigarettes With Planned Acquisition Of NJOY
Marketing Daily, Steve Ellwanger - Monday, March 6, 2023
Tobacco giant Altria Group said today will pay a hefty $2.75 billi ...
- Basketball Star Ja Morant Will Front Biggest-Ever Powerade Campaign After Reformulation
Marketing Daily, Steve Ellwanger - Monday, March 6, 2023
Powerade's brand reformulation included the fact that it now has 50% mo ...
- Oatly Selects Philadelphia To Test New Plant-Based Cream Cheese
Marketing Daily, Steve Ellwanger - Friday, March 3, 2023
Participants in public tastings include a fake Benjamin Franklin, who is describ ...
- Less-Frequent Toothpaste Runs, More Private-Label Buys: Consumer CPG Trends
CPG Insider, Steve Ellwanger - Friday, March 3, 2023
In a time of inflation, it's not that "people are brushing the ...
- Freshpet Unleashes Advertising Again To Rebound From 2022 Supply Issues
Marketing Daily, Steve Ellwanger - Thursday, March 2, 2023
Having resumed advertising in January, Freshpet's most recent spot correlates "healthy meal ...
- Celebrity Chef Gordon Ramsay Stars In Triscuit's 'Wholesome' Rebrand
Marketing Daily, Steve Ellwanger - Thursday, March 2, 2023
Parent Mondelez International says it also wants Triscuit to be thought ...
- General Mills Pulls Dairy-Free Cream Cheese Brand Bold Cultr
Marketing Daily, Steve Ellwanger - Wednesday, March 1, 2023
Kill comes less than a month after GM expanded the brand's initi ...
- Barstool Sports, Phusion Projects Launch Pirate Water Malt Beverage
Marketing Daily, Steve Ellwanger - Wednesday, March 1, 2023
Pirate Water iterations with names like Sex on the Beach and Mia ...
- Espolon Pours On Scary Again In 'Scream VI' Movie Partnership
Marketing Daily, Steve Ellwanger - Tuesday, February 28, 2023
The collaboration with Paramount Pictures includes product integration within the movie, out-of-ho ...
- 'Light Beer Shouldn't Taste Like Water': Molson Coors Appeals Ruling Re Implied Competition
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 28, 2023
Because Molson Coors did not submit evidence supporting the claim that a ...
- Beyond Meat: Cost Cuts Working, Communicating Product Benefits A Longer Haul
Marketing Daily, Steve Ellwanger - Monday, February 27, 2023
The company said it has saved $3.6 million in costs by restructuri ...
- Indoor-Farming Brand Square Roots Says Produce Can 'Thrive Inside'
Marketing Daily, Steve Ellwanger - Monday, February 27, 2023
Visuals in the campaign titled "Thrive Inside" connect nasty winter weather conditio ...
- FDA Proposal: Plant-Based Milk Alternatives Can Be Called Milk, Must Provide Nutrition Info
Marketing Daily - Top of the News, Steve Ellwanger - Friday, February 24, 2023
FDA less concerned with labels for plant-based alternative "milks," more that consume ...
- Philip Morris Bullish On Heat-Not-Burn Devices, Oral Pouches -- But Not Vapes
CPG Insider, Steve Ellwanger - Friday, February 24, 2023
Philip Morris already has the world's #1 smoke-free brand with iQos an ...
- Bountiful Settles FTC Action Alleging It 'Hijacked' Amazon Reviews From Existing To New Products
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
FTC said Bountiful manipulated product pages by misusing an Amazon feature th ...