- Footballer Thierry Henry To Fans: 'No Lay's, No Game'
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
Knocking on fans' doors in Barcelona, Henry said he would stay ...
- Coca-Cola Will Test Artificial Intelligence To Enhance Creativity As It Resets Costa, BodyArmor
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
The Coca-Cola CEO cited "a bit of a bump in the roa ...
- Follow The Spirits: Bacardi, Captain Morgan Run Fastest-Growing Instagram Accounts
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
"A 360 integrated marketing campaign is effective at growing audience sizes f ...
- Hermes Prevails In First Major NFT Trademark Case
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
Hermes won a lawsuit against a man who used images of t ...
- DoorDash: Record Number of Active Users, Orders -- But Net Loss
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
The biggest bright spot in the past two quarters came in t ...
- Sports Notable/Philanthropist LeBron James Fronts Lifewtr Campaign
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
"My life is more than just basketball," says James in a sp ...
- 5 CPG Companies Are First-Time 'Growth Leaders' In Report
CPG Insider, Steve Ellwanger - Friday, February 17, 2023
The five newbies were Beiersdorf, Ferrara, sports/hydration brand Prime, Ghost energy dri ...
- Boston Beer Will Tweak Packaging, Advertising To Stem Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Thursday, February 16, 2023
In a Q4 earnings call yesterday, CEO David Burwick predicted the hard-seltz ...
- QSRs Keep Branding Coffee: IHOP (With Kraft Heinz) Latest To Join Trend
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, February 16, 2023
Competing with Kraft Heinz's own Maxwell House brand, the IHOP offering wi ...
- CBD Marketer CbdMD 'Cautiously Optimistic' About 2023 Sales Prospects
Marketing Daily, Steve Ellwanger - Wednesday, February 15, 2023
In Q4 ended Dec. 31, cbdMD sales fell 34% to $6.1 million-$4 ...
- Uber Forecasts $1B In Ad Revenue By 2024
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 15, 2023
Having expanded its in-app advertising offerings with the launch of Uber Journ ...
- Keke Palmer Stars In First Spot For PepsiCo's New Lemon-And-Lime Starry Soda
Marketing Daily, Steve Ellwanger - Wednesday, February 15, 2023
Sharing the spotlight with Palmer are the official Starry characters Lem a ...
- Spirits Sales Outpaced Beer For First Time In 2022
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 14, 2023
Main drivers of spirits growth have been premium versions in whiskey a ...
- Kellogg Sees 'Shakeout' In Plant-Based Foods, But Will Keep MorningStar Farms
Marketing Daily, Steve Ellwanger - Monday, February 13, 2023
MorningStar Farms "still has some of the highest household penetration and highe ...
- Energy Drink Nerd Focus Inks Partnership With NHL's New Jersey Devils
Marketing Daily, Steve Ellwanger - Monday, February 13, 2023
Devils' partnership "will really help to bolster Nerd Focus sales and bra ...
- Cauliflower-Based Caulipower Coins The Term 'Delish-a-tarian'
Marketing Daily, Steve Ellwanger - Friday, February 10, 2023
"The one element that unites us is, we all want delicious food ...
- Eco-Friendly Claims Friendlier To Bottom Line? Study Says Yes
CPG Insider, Steve Ellwanger - Friday, February 10, 2023
CPG firms that made environmental, social or governance claims averaged cumulative sal ...
- Crunchy, Not Greasy Seafood: Gorton's Air Fryer Taste Without The Air Fryer
Marketing Daily, Steve Ellwanger - Thursday, February 9, 2023
A mother heats Gorton fillets in an oven for her family, a ...
- Barking Up The Right Tree: Post Holdings Enters Pet Foods Category In $1.2B Deal
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, February 9, 2023
Post said it will acquire cat and dog food brands Rachael R ...
- RTD Beverage Brand JuneShine's Super Bowl Advice: Drink, 'Earth' Responsibly
Marketing Daily, Steve Ellwanger - Wednesday, February 8, 2023
The spot is an example of a mission-driven company not taking itse ...
- Welch's Fruit Snacks Takes Data-Based Marketing Approach
Marketing Daily, Steve Ellwanger - Wednesday, February 8, 2023
Fetch rewards program provides access to data that "allows us to ma ...
- Meghan Trainor, Assorted Others To Get 'Stuck In' Pringles During Super Bowl
Marketing Daily, Steve Ellwanger - Tuesday, February 7, 2023
Trainor is most famous person to reach for the last crisp ...
- Rapper/Entrepreneur Jay-Z Settles Dispute With Bacardi Over D'Usse Cognac
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 7, 2023
Bacardi International has acquired a majority interest in the brand following ...
- Babybel Valentine's Giveaway Teases 'First Time' Plant-Based Cheese Trial
Marketing Daily, Steve Ellwanger - Monday, February 6, 2023
"The first time refers to the first time we are trying Babyb ...
- Hershey Will Up Ad Spending On Strong Sales Of Chocolates, Salty Snacks
Marketing Daily, Steve Ellwanger - Monday, February 6, 2023
The company's long-term model is "we believe" in advertising, Chairman-CEO Michele Bu ...
- Oikos Returns To Super Bowl With (Even More) Of Deion Sanders' Clan
Marketing Daily, Steve Ellwanger - Friday, February 3, 2023
Yogurt brand Oikos is piling on members of the Sanders football fami ...
- Two Cans Of Olipop Soda Walk Into A Denver Nuggets Game...
CPG Insider, Steve Ellwanger - Friday, February 3, 2023
Not a joke -- but what functional-soda brand Olipop did last mon ...
- Comedian Sebastian Maniscalco Touts The Virtues Of Violife Plant-Based Foods
Marketing Daily, Steve Ellwanger - Thursday, February 2, 2023
Commercials from the Truth and Consequences agency highlight Violife as an ingredie ...
- Mondelez Puts Focus On Retailer Relations As It Digests Clif Bar Acquisition
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, February 2, 2023
CEO: "From a promotional perspective, since we are rebuilding our customer servi ...
- Alcohol-Delivery Platform Drizly Partners With Gopuff Liquor & More
Marketing Daily, Steve Ellwanger - Wednesday, February 1, 2023
Alcohol ecommerce platform Drizly is expanding its assortment of beer, wine a ...