- Super Bowl Teaser Ads: Pro Or Con?
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 1, 2023
"A teaser is a way to say you've got a big spot ...
- Campari America's Cabo Wabo Becomes Official Tequila Of NASCAR
Marketing Daily, Steve Ellwanger - Tuesday, January 31, 2023
Brand debuts at NASCAR with annual Busch Light Clash, followed by DAYTO ...
- Litehouse Ranch Dressing 'Fanatic' Shows Off His Merch -- And His Band
Marketing Daily, Steve Ellwanger - Tuesday, January 31, 2023
When he's snacking, Litehouse dips fanatic Ranch Guy plays guitar in h ...
- Heinz 57: Using Roman Numerals To Label Super Bowl Games Is Ancient History
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
According to Kraft Heinz, Super Bowl LVII actually "Meanz 57"-a nod ...
- Amass Brands Acquires Assets Of Bankrupt D2C Wine Platform Winc
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
Amass will add Winc's Summer Water rose, Pizzolato prosecco and Biokult organ ...
- As U.S. Growth Slows, Diageo Adds Another Super-Premium Pour To Spirits Portfolio
Marketing Daily, Steve Ellwanger - Friday, January 27, 2023
Diageo will make its debut at the Super Bowl next month wi ...
- Why Two Roads Brewing Refreshed Packaging To Highlight Alcohol By Volume
CPG Insider, Steve Ellwanger - Friday, January 27, 2023
Customers want that info uprfront, but "don't want to stand in t ...
- Doritos Fosters Speculation About A 'Love Triangle' At Super Bowl LVII
Marketing Daily, Steve Ellwanger - Thursday, January 26, 2023
Will a third person join Jack Harlow and Missy Elliott in t ...
- FDA Sidesteps Regulatory Guidance For CBD In Food, Beverages
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, January 26, 2023
FDA's Janet Woodcock said agency will instead work with Congress to devel ...
- Consumer Groups Seek Kid-Ad Audit Of Walmart's 'Universe Of Play' Game
Marketing Daily, Steve Ellwanger - Wednesday, January 25, 2023
Groups allege Walmart fails to clearly disclose Universe of Play is ...
- After Reformulating Products, Garden Of Life Pokes Fun At Protein Powder Taste
Marketing Daily, Steve Ellwanger - Wednesday, January 25, 2023
Ads compare typical plant-based protein powders to "peanut butter baking soda, no-go ...
- For First Time In 12 Years Of Tracking, 2022 D2C Wine Shipments Declined
Marketing Daily, Steve Ellwanger - Tuesday, January 24, 2023
Cabernet sauvignon was the overall top performer as dollar sales increased 5 ...
- Twisted Sister's Dee Snider Rocks A Restaurant For Sennheiser's 'Hearing Solution' Earbuds
Marketing Daily, Steve Ellwanger - Tuesday, January 24, 2023
Sennheiser's Conversation Clear Plus earbuds are designed for people ages 45-70 w ...
- 'Breaking Bad' Reunion At SB? Snack Brands Tease Celebs' Appearance In Ads
Marketing Daily, Steve Ellwanger - Monday, January 23, 2023
Earlier this month, PopCorners posted an image of actor Bryan Cranston ...
- Jury Awards Rapper Flo Rida $82.6M In Celsius Energy Endorsement Suit
Marketing Daily, Steve Ellwanger - Monday, January 23, 2023
"The jury determined that not only did Celsius breach their agreement wi ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...
- Ugh, There's People Vomiting -- And It's An Ad?
CPG Insider, Steve Ellwanger - Friday, January 20, 2023
A Liquid Death spot works because items way more expensive than Liqu ...
- Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Marketing Daily, Steve Ellwanger - Thursday, January 19, 2023
A trend called Neo-Prohibitionism combined with less wine consumption by younger generatio ...
- Amid Avian Flu Crisis, Just Egg Reminds Shoppers That 'Plants Don't Get The Flu'
Marketing Daily, Steve Ellwanger - Thursday, January 19, 2023
Just Egg partnered with Volta Media Network, whose out-of-home screens are bui ...
- C4 Energy Seeks Participants For Physical Training 'No Sh!t/No Quit Club'
Marketing Daily, Steve Ellwanger - Wednesday, January 18, 2023
C4 Energy, which sells pre-workout powders and energy drinks, seeks fitness buf ...
- Mangoceuticals Launches ED Drug, Telemedicine Platform For Men
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, January 18, 2023
Company has developed a fast-dissolving pill called Mango to treat erectile dysfuncti ...
- Glucose Health Files For IPO To Support Launch Of Fiber-Infused Beverage
Marketing Daily, Steve Ellwanger - Tuesday, January 17, 2023
Glucose Health Inc. now wants to target the 95% of Americans w ...
- Mixed Martial Arts Champ Tabatha Ricci Joins 805 Craft Beer Rep Roster
Marketing Daily, Steve Ellwanger - Tuesday, January 17, 2023
805's "eclectic mix of athletes" has helped the brand stand for somethi ...
- Vita Coco Hopes Captain Morgan Rum Collab Inspires Coconut Water Consumption
Marketing Daily, Steve Ellwanger - Monday, January 16, 2023
Mixture is s a nod to coconut water's popularity as a mix ...
- Kinder Bueno: Elevating Mundane Moments With Multisensory Chocolate Bar
Marketing Daily, Steve Ellwanger - Monday, January 16, 2023
Levity and levitation are the main ingredients in the latest iteration ...
- California Winery Association Trims Name To Temecula Wines In New Campaign
Marketing Daily, Steve Ellwanger - Friday, January 13, 2023
Group leveraged a new "Sippin' on Sunshine" logo and "Raise Your Glas ...
- Following Outside Review, FDA Prepares Rules For Menthol In Cigarettes
CPG Insider, Steve Ellwanger - Friday, January 13, 2023
Because of the high propensity of Blacks to favor menthol cigarettes, t ...
- Despite Price Headwinds, Constellation Premium Beer Brands Hold Strong
Marketing Daily, Steve Ellwanger - Thursday, January 12, 2023
Constellation's sixth consecutive quarter of market share gains was driven primarily ...
- Celtics Star Blake Griffin Delivers Humor, Nostalgia For Daily Harvest Delivery
Marketing Daily, Steve Ellwanger - Wednesday, January 11, 2023
Griffin recalls how his mother would pack his school lunch accompanied ...
- FDA Issues Rules For Sesame Allergen Labeling, Vitamin D In Cereals, Snack Bars
Marketing Daily, Steve Ellwanger - Wednesday, January 11, 2023
FDA cautioned people allergic to sesame it could be a while befo ...