- Ugh, There's People Vomiting -- And It's An Ad?
CPG Insider, Steve Ellwanger - Friday, June 2, 2023
Can a brand "flaw" also be an attribute to help inform effecti ...
- Julia Garner, Ashley Simone Hoodwink George Clooney In New Nespresso Campaign
Marketing Daily, Steve Ellwanger - Wednesday, May 31, 2023
George Clooney gets taken for a ride -- and has his fan ...
- Molson Coors Agrees To $9.5M Settlement Over Vizzy Hard Seltzer Vitamin C Claim
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, May 31, 2023
Suit says claims are "misleading," while the FDA "expressly prohibits vitamin fortificati ...
- USDA Questioned About 'Wood Milk' Campaign That Mocks Plant-Based Milk
Marketing Daily, Steve Ellwanger - Tuesday, May 30, 2023
The makers of the "Wood Milk" campaign, starring Aubrey Plaza, are accus ...
- With Brand Refresh, Light + Fit Yogurt Wants Women To Be Fiercely Indulgent
Marketing Daily, Steve Ellwanger - Tuesday, May 30, 2023
Brand modernization initiative includes updated packaging and a campaign that encourages wom ...
- Uncorking The Profits In D2C Wine Selling
CPG Insider, Steve Ellwanger - Friday, May 26, 2023
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discount ...
- Ready-To-Drink Cocktail Sales Still Growing In D2C, Retail Channels
Marketing Daily, Steve Ellwanger - Wednesday, May 24, 2023
High Noon (E. & J. Gallo) is the top-selling brand on alcoh ...
- Litehouse Calls Out The Giant Carrots For National Salad Month
Marketing Daily, Steve Ellwanger - Wednesday, May 24, 2023
"Ranch Guy" introduces his giant carrot bestie to salad beer pong, tossi ...
- Amazon One's Age-Verification Feature For Alcohol Purchases Debuts At Coors Field
Marketing Daily, Steve Ellwanger - Tuesday, May 23, 2023
"Verifying a customer's age for every alcohol purchase is a known fricti ...
- Stella Artois Pairs Three Actors Plus Rapper For 'World's Most Fascinating Dinner'
Marketing Daily, Steve Ellwanger - Tuesday, May 23, 2023
Stella Artois sweepstakes prizes: 15 free dinners in New York City wi ...
- Rapper Bad Bunny Teams With Apple Music, PepsiCo For 'Press Play On Summer'
Marketing Daily, Steve Ellwanger - Monday, May 22, 2023
QR codes on bottles of Pepsi, Mtn Dew and Starry unlock t ...
- FDA Envisions 'Harm Reduction' Framework For CBD In Food, Beverages
Marketing Daily - Top of the News, Steve Ellwanger - Monday, May 22, 2023
"What we're proposing here is a more permissive category where it ...
- State Farm Revives ''Gamerhood Challenge' To Benefit 4 Charities
Marketing Daily, Steve Ellwanger - Friday, May 19, 2023
This year's competition will include yard and online games, with an in-ga ...
- Non-Alcohol Beer: Preferred By Men, Health-Conscious Women
CPG Insider, Steve Ellwanger - Friday, May 19, 2023
Since 2019, beer has led non-alcohol beverage sales with about 89% ...
- Trend Watch: Waterdrop, Propel, Splenda Add Options For Flavoring Water
Marketing Daily, Steve Ellwanger - Thursday, May 18, 2023
Waterdrop's first U.S. campaign casts sugar and single-use plastic bottles as villain ...
- Puerto Rico Is NOT Cuba: Pernod Ricard's Challenges To Bacardi Havana Club Rum Headed To FTC
Marketing Daily, Steve Ellwanger - Thursday, May 18, 2023
Pernod alleges that Bacardi uses implied claims that mislead consumers into thinki ...
- Edelweiss Beer Delivers Sensory Experience Without Music, Vocals
Marketing Daily, Steve Ellwanger - Tuesday, May 16, 2023
Creative consists of visuals of people experiencing the Alps, accompanied by soun ...
- Hain Celestial Writes Off More Than Half Of ParmCrisps, Thinsters Acquisition
Marketing Daily, Steve Ellwanger - Tuesday, May 16, 2023
Company cited a decline in the popularity of the keto diet a ...
- Celsius Energy Drinks Credits PepsiCo Partnership For Doubling Of U.S Market Share
Marketing Daily, Steve Ellwanger - Monday, May 15, 2023
"Celsius is now the second largest energy drink brand with a 19. ...
- Coors Banquet Celebrates 150 Years, Helps Small Businesses Create 'Legacy'
Marketing Daily, Steve Ellwanger - Friday, May 12, 2023
"Start Your Legacy" campaign includes contest awarding $15,000 each to 15 entrepreneu ...
- Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
CPG Insider, Steve Ellwanger - Friday, May 12, 2023
Scary, but irresistible to brand marketers: That's a reference to both soci ...
- Whiskey Producer MGP Will Acquire Ultra-Premium Brand Penelope For $105M
Marketing Daily, Steve Ellwanger - Thursday, May 11, 2023
The deal is expected to close next month. ...
- Beyond Meat: High Brand Awareness, But Pricing Curtails Profits
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, May 11, 2023
Beyond Steak has become the first plant-based meat -- and the fir ...
- Oatly Ramps Up Marketing, Issues 'Climate Footprint Challenge' To Competitors
Marketing Daily, Steve Ellwanger - Wednesday, May 10, 2023
Producer of oat-based beverages offers free ads to dairy marketers if th ...
- Peloton Instructor Shares Motivational Advice For Evolve Protein Shakes
Marketing Daily, Steve Ellwanger - Wednesday, May 10, 2023
Peloton's head instructor, Robin Arzon, is sending motivational video content to Evol ...
- 'La Dolce Velveeta' Platform: From Nail Polish To Chocolate Truffles
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
In a limited partnership with Compartes Chocolatier, Velveeta promotes TruffVels: cheese-infused whi ...
- Lisa Loeb Re-Imagines Her 'Stay (I Missed You)' Hit To Welcome Back Goldfish LTO
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Campbell is bringing back a seasoned version of Goldfish crackers flavored ...
- Safeway, Albertsons Will Settle Oregon BOGO Lawsuit For $107M
Marketing Daily, Steve Ellwanger - Monday, May 8, 2023
Settlement will compensate Oregon shoppers who bought meat whose prices were alleg ...
- Ocean Spray Teams With Hershey For Sweets, Absolut For RTD Cocktails
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Brand will stop selling its non-Hershey chocolate-covered Cranberry Bites as it rol ...
- MadeGood Snacks Teams With Chef Molly Yeh For Allergy Awareness Month
Marketing Daily, Steve Ellwanger - Friday, May 5, 2023
The result is a recipe collection free of the top eight most-comm ...