- WPP Creates Marketing School At Shanghai Art Academy
MediaDailyNews, Steve McClellan - Monday, October 31, 2011
In a bid to address the shortage of advertising and marketing tale ...
- Passage To India: Omnicom Acquires Majority Stake In Mundra
MediaDailyNews, Steve McClellan - Monday, October 31, 2011
Omnicom has upped the ante in the battle among holding companies ...
- WPP Registers 13% Rise, Pins Future On Digital
MediaDailyNews, Steve McClellan - Friday, October 28, 2011
WPP posted a 13% gain in third-quarter revenue to $3.951 billion, t ...
- IPG Revs, Growth Soars, Beats Rival Agencies
MediaDailyNews, Steve McClellan - Friday, October 28, 2011
The Interpublic Group of Companies posted a fivefold increase in third-quarter n ...
- Havas Posts 5% Uptick, Calls Asia, Latin America Top Performers
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Havas, the Paris-based advertising holding company, posted third-quarter revenues of $547 millio ...
- ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
- UM Taps Rani As President, North American Division
MediaDailyNews, Steve McClellan - Wednesday, October 26, 2011
Universal McCann has hired creative agency executive Yin Woon Rani to r ...
- ANA: Despite Reservations, Marketers Increase TV Budgets
MediaDailyNews, Steve McClellan - Wednesday, October 26, 2011
Many marketers have increased their TV ad budgets since 2009. Yet tho ...
- Check-In: MEC Wins Marriott's Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 25, 2011
Hotel chain Marriott has awarded WPP's MEC its global media planning a ...
- WPP Takes Stake In Chinese Digital Ad Firm
MediaDailyNews, Steve McClellan - Monday, October 24, 2011
WPP has made another in a series of continuing bets on digit ...
- DIgital Vet Summy To Head McCann North America
MediaDailyNews, Steve McClellan - Friday, October 21, 2011
In his continuing effort to modernize McCann Worldgroup, Interpublic's flagship agency networ ...
- Publicis Hits Rev Goals, Digital Comprises 30%
MediaDailyNews, Steve McClellan - Thursday, October 20, 2011
Publicis Groupe posted a 7.5% increase in third-quarter revenues to $1.95 billio ...
- UK Marketers Not Tracking Media Channels, Effectiveness
MediaDailyNews, Steve McClellan - Thursday, October 20, 2011
A survey of major UK marketers found most don't make efforts ...
- OOH Media Challenges Agencies, Brand Strategy Vital
MediaDailyNews, Steve McClellan - Wednesday, October 19, 2011
Despite digital-based media's collective 16% growth in the first half of 201 ...
- Public More Worried About Privacy Loss Than Terrorism
MediaDailyNews, Steve McClellan - Tuesday, October 18, 2011
A new study from McCann-Erickson has found that people around the glo ...
- Omnicom Revs Jump 13%, But Cautious About 2012
MediaDailyNews, Steve McClellan - Tuesday, October 18, 2011
Omnicom Group, the New York-based ad holding company, reported a nearly 1 ...
- Cervantes To VP, Account Director, ID Media
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
ID Media, the Interpublic Group direct and digital media agency, has hir ...
- Advertisers Miss Key Targets In Hispanic Market
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
Carat USA, the Aegis Group media shop, has completed a detailed n ...
- Forecast Lowers Growth For Interpublic, Omnicom
MediaDailyNews, Steve McClellan - Friday, October 14, 2011
Add Nomura Securities to the list of Wall Street firms lowering the ...
- Chinese Digital Revolution Impacts Media Choice, Brand Engagement
MediaDailyNews, Steve McClellan - Friday, October 14, 2011
China is a huge, lucrative media marketplace. A new study by Starc ...
- Group M's Gotlieb Muses On Future: Media Management Greatest Challenge
MediaDailyNews, Steve McClellan - Thursday, October 13, 2011
In the world of big media companies one thing is certain, sa ...
- MEC Names Kaplowitz North American CEO
MediaDailyNews, Steve McClellan - Thursday, October 13, 2011
MEC, the WPP media shop, has promoted Marla Kaplowitz to North Americ ...
- GroupM Research: Make Bigger Bets On Organic Search
Online Media Daily, Steve McClellan - Thursday, October 13, 2011
A new report from GroupM Search and sibling company Kantar Media Compe ...
- Aegis Completes Synovate Sale, Earmarks Money For Acquisitions
MediaDailyNews, Steve McClellan - Wednesday, October 12, 2011
Aegis Group has signed off on the sale of its research a ...
- PHD Media Imagines The 'Always On' Marketing State
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Some experts estimate that by 2016, half of the TV sets ...
- Novartis Narrows Media Review To 2
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Drug giant Novartis has narrowed the contenders in its ongoing global med ...
- VivaKi's CMR365 Focuses on Social, Mobile Customer Marketing
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Publicis Groupe's VivaKi is creating a new agency focused on social a ...
- Havas Wins $60M Mexican Tourism Media Account
MediaDailyNews, David Goetzl, Steve McClellan - Monday, October 10, 2011
The Mexican Tourism Board has selected Havas' MPG to handle its glob ...
- Lifetime, JWT Join Forces To Create 'Five'
MediaDailyNews, Steve McClellan - Monday, October 10, 2011
As part of its Breast Cancer Awareness Month programming efforts, Lifetime ...
- Real-Time Data Requires Real-Time Marketing Action
MediaDailyNews, Steve McClellan - Friday, October 7, 2011
New systems let businesses can slice and dice data in an infini ...