- Heineken Consolidates $350M Global Media In Shop Shootout
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Dutch brewing giant Heineken International is conducting a consolidation review of i ...
- Publicis Execs Get First Consideration As Levy's Successor
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Paris-based agency holding company Publicis Groupe will begin the search for ...
- SMG Revamps LiquidThread And West Coast Ops
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Starcom MediaVest Group is restructuring both its LiquidThread content unit and i ...
- Correction: BBDO Not In Lincoln Financial Pitch
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
In the story "Gyro 'In 'Charge' Of Lincoln Financial Campaign" published ...
- WPP Adds Glover Park To D.C. Empire
MediaDailyNews, Steve McClellan - Tuesday, November 29, 2011
WPP has agreed to acquire the Washington D.C.-based Glover Park Group, t ...
- Mindshare And SMG Vying For $350 Million Heineken Account
Raw, Steve McClellan - Wednesday, November 30, 2011
Dutch brewing giant Heineken is conducting a consolidation review of its estimat ...
- WPP's Sorrell Slams World Leaders Over Debt Crisis
MediaDailyNews, Steve McClellan - Monday, November 28, 2011
WPP CEO Martin Sorrell says the current debt crisis in Europe ...
- Gyro 'In 'Charge' Of Lincoln Financial Campaign
MediaDailyNews, Steve McClellan - Monday, November 28, 2011
Lincoln Financial ads are getting a makeover from the client's new ...
- WPP Acquires The Glover Park Group
Raw, Steve McClellan - Tuesday, November 29, 2011
WPP has acquired the Washington D.C.-based Glover Park Group, the holding compa ...
- Digital Reshapes China, Aids Booming Ad Economy
Online Media Daily, Steve McClellan - Sunday, November 27, 2011
The digital media revolution is reshaping Chinese society to help make ...
- Aegis: Posterscope Fraud Investigated Since 2009
MediaDailyNews, Steve McClellan - Wednesday, November 23, 2011
While the accounting scandal at Aegis Group's Posterscope USA is being report ...
- TiVo Protects Its Patents, Bets Big On Advanced TV
MediaDailyNews, Steve McClellan - Tuesday, November 22, 2011
TiVo's losses in the third quarter were partly due to legal cos ...
- Sweet Win: UM Scores Ghirardelli Digital
Online Media Daily, Steve McClellan - Tuesday, November 22, 2011
Interpublic Group media shop UM has been awarded the Ghirardelli Chocolate Company ...
- PHD Wins Foot Locker Media Assignment
Raw, Steve McClellan - Wednesday, November 23, 2011
Omnicom's PHD has been awarded media duties for athletic shoe and appar ...
- Former Posterscope President, Finance Director Charged WIth Fraud
MediaDailyNews, Steve McClellan - Monday, November 21, 2011
Todd Hansen, the former president of Posterscope USA, the Aegis Group out-of-ho ...
- MediaVest Names Kramer President, Client Services
MediaDailyNews, Steve McClellan - Monday, November 21, 2011
Sarah Kramer has been promoted to president, client services, at MediaVest US ...
- Universal McCann Appointed Ghirardelli's Digital AOR
Raw, Steve McClellan - Tuesday, November 22, 2011
UM has been awarded the Ghirardelli Chocolate Company's Digital Agency of Reco ...
- ZO's Big Week: $220M In New Business Wins
MediaDailyNews, Steve McClellan - Friday, November 18, 2011
Both agencies in Publicis Groupe's ZenithOptimedia network pulled in big wins th ...
- Social Falls Short On Customer Loyalty, Traditional Methods Encouraged
Online Media Daily, Steve McClellan - Friday, November 18, 2011
While much of the marketing community is focused on sealing better relationshi ...
- Kramer Upped to President Client Services at MediaVest
Raw, Steve McClellan - Monday, November 21, 2011
Sarah Kramer has been promoted to President, Client Services, at MediaVest US ...
- P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Tremor, the Procter & Gamble marketing unit that focuses on the so-call ...
- MEC China Taps Guinot As President
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Christian Guinot as President for MEC China. He replaces Michelle Ko w ...
- Shutterstock Selects Havas For Social Media Duties
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Stock footage company Shutterstock Images has selected Havas Media's Cake Group N ...
- SMG Moves Beyond Owned, Earned, Paid: Developing New Metric For 'Shared'
Online Media Daily, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Pepsi Changes View Of TV Advertising
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
The 30-second TV spot is far from dead -- but the ti ...
- Omnicom, University Of Georgia Create Ad Fellowship
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
Several Omnicom Group agencies are teaming with the University of Georgia's Gra ...
- Starcom MediaVest Group and ShareThis Team Up To Create New Web Planning and Buying Metric
Raw, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Politics, Paterno and L'Affaire Romenesko Dominate News Business
TVBlog, Steve McClellan - Thursday, November 17, 2011
Scandals of epic and not-so-epic proportions have fascinated the news business ov ...
- Agency Chief Zetabytes Dog, Outlines Breathless Pace Of Change
MediaDailyNews, Steve McClellan - Tuesday, November 15, 2011
Technology has transformed media and its consumption over the past few yea ...
- Omnicom Acquires PR Shop Marina Maher Communications
Raw, Steve McClellan - Wednesday, November 16, 2011
Omnicom Group confirmed today that it has purchased Marina Maher Communications (MMC ...