• by Steve McClellan  @mp_mcclellan, November 23, 2011

Omnicom’s  PHD has been awarded media duties  for athletic shoe and apparel marketer Foot Locker.  The client spends about $13 million annually on measured media, according to Kantar Media. However, sources said the client plans to spend around $50 million on ads in 2012.

The agency will handle media chores for the Foot Locker, Lady Foot Locker, Kids Footlocker and Champs Sports brands.

The award came following a creative and media agency review by the client. Footlocker selected BBDO New York, also an Omnicom shop, to handle the creative assignment.

For PHD, it was the second new business win this month. Earlier it scored the global media assignment for the Sony Ericsson mobile phone account.

The Sony Ericsson account is significantly bigger, with annual estimated ad expenditures of $200 million.