- Ad Shop Gyro Names Lefkowitz Media Head
MediaDailyNews, Steve McClellan - Monday, February 13, 2012
Ad shop Gyro has named media agency veteran Richard Lefkowitz to t ...
- Double-Digit Revenue, Profit Growth For Omnicom in 2011
MediaDailyNews, Steve McClellan - Tuesday, February 14, 2012
New York-based ad holding company Omnicom Group reported a 10% gain ...
- Avis Taps Spark For Media Duties
MediaDailyNews, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- Initiative Wins Sonos Media Business
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
Sonos, the maker of wireless music systems, has selected Initiative, a un ...
- CPG Marketers Need Better Shopper Strategies
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
A new study from Booz & Company indicates that many consumer goo ...
- Avis Selects Publicis Groupe's Spark For Media Duties
Raw, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- Interpublic Wins Reckitt Benckiser's German Media Duties
MediaDailyNews, Steve McClellan - Thursday, February 9, 2012
Consumer goods giant Reckitt Benckiser has appointed Interpublic Group's Initiative its le ...
- PHD Wins VMware Media Duties
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
Omnicom's PHD has been awarded the global media assignment for the fast-growi ...
- Accused Agency Defrauder Plea Bargains To Avoid Trial
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
A trial date for Gilbert Solnin, who was arrested last year a ...
- Many Marketers Need An Image, Reputation Makeover
MediaDailyNews, Steve McClellan - Tuesday, February 7, 2012
At a time when consumers are demanding more transparency from companies ...
- MediaCom Gets The 'Works,' Subway Consolidates Digital
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
MediaCom's Subway restaurant media account just got a little heftier. The W ...
- TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
TiVo has declared Dorito's "Man's Best Friend" Super Bowl ad the mo ...
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
MediaDailyNews, Steve McClellan - Friday, February 3, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testi ...
- Internet Growth, e-Commerce Expands Globally
Online Media Daily, Steve McClellan - Monday, February 6, 2012
Interest in Facebook's pending IPO is huge -- and for good reaso ...
- 3 W+K Ads Earn Most-Awarded Status
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Three of the six most-awarded TV commercials in the world last ye ...
- FSIs Challenged By Digital Coupons
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Kantar reported that digital coupon distribution was up just over 12% ...
- Kraft Restructures Corporate Media, Stewart Out
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
Veteran marketer and agency executive Mark Stewart, currently vice president global med ...
- WPP Opens New 'Store,' Pitches 'Shopper Marketing'
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
WPP has launched a new shopper marketing initiative, The Shopper Marketing Stor ...
- Gunn Report: Wieden + Kennedy Cleans Up, Sets Record
Raw, Steve McClellan - Thursday, February 2, 2012
Three of the six most awarded TV commercials in the world la ...