Three of the six most-awarded TV commercials in the world last year were created by Wieden + Kennedy, according to the Gunn Report’s annual award compendium. W+K’s Amsterdam office created two of the top three-awarded spots, including first-place Nike’s “Write the Future” and Heineken’s “The Entrance,” which tied for second with Saatchi & Saatchi’s “Welcome Back” ad for T-Mobile.
W+K’s Portland office created the fourth-ranked spot, for Old Spice Body Wash, “Questions/Boat.”
Tied for fifth place were ads for Google Chrome (“Speed Tests”) from BBH/Google Creative Lab, New York and Volkswagen Passat's “The Force” from Deutsch LA/Lowe & Partners.
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W+K’s Amsterdam and Portland offices were also the two most-awarded agencies last year. according to the report, which stated that this was the first time a single shop had taken the top two places on the list. Rounding out the top five were, AlmapBBDO Sao Paulo; Del Campo Nazca Saatchi & Saatchi Buenos Aires and Jung von Matt Hamburg-Berlin-Dortmund.
There was a three-way tie for most-awarded digital agency in the world among AKQA London, BBH New York and R/GA New York, with W+K Portland and Dentsu Tokyo rounding the top five.
BBDO won most-awarded agency network globally for the sixth year in a row, followed by, respectively: DDB, Ogilvy & Mather, Leo Burnett and W+K.
Other highlights from the 2011 report include:
Most-awarded print ads and campaigns:
1. Samsonite Suitcases; JWT Shanghai
2. FedEx; DDB Sao Paulo
3. Harvey Nichols; Y&R Dubai
4. Bing; Droga5 New York
4. Land Rover; RKCR/Y&R London
Most-awarded digital campaigns:
1. Old Spice Body Wash; W+K Portland
2. Zenith Independent Band; Masashi Qanta Saquoosha Hiroki Tokyo
3. Google Chrome; BBH/Google Creative Lab New York
3. Mini Countryman; Jung von Matt Stockholm
5. Uniqlo; Dentsu Tokyo
Most-awarded advertisers:
1. Nike
2. Volkswagen
3. Google
4. Old Spice
5. WWF
Most awarded countries:
1. USA
2. UK
3. Brazil
4. Argentina
5. Germany