Gunn Report: Wieden + Kennedy Cleans Up, Sets Record

by Steve McClellan , February 2, 2012

Three of the six most awarded TV commercials in the world last year were created by Wieden + Kennedy, according to the Gunn Report’s annual award compendium. W+K’s Amsterdam office created two of the top three awarded spots, including first place Nike’s “Write the Future,” and Heineken’s “The Entrance,” which tied for second with Saatchi & Saatchi’s “Welcome Back” ad for T-Mobile. W+K’s Portland office created the 4th-ranked spot, for Old Spice Body Wash, “Questions/Boat.”

Tied for fifth place were ads for Google Chrome (“Speed Tests”) from BBH/Google Creative Lab, New York and Volkswagen Passat, “The Force,” from Deutsch LA/Lowe & Partners.

W+K’s Amsterdam and Portland offices were also the two most awarded agencies last year according to the report, which stated that that was the first time a single shop had taken the top two places on the list. Rounding out the top five were, AlmapBBDO Sao Paulo; Del Campo Nazca Saatchi & Saatchi Buenos Aires, and Jung von Matt Hamburg-Berlin-Dortmund.

There was a three-way tie for most awarded digital agency in the world among AKQA London, BBH New York and R/GA New York, with W+K Portland and Dentsu Tokyo rounding the top five.

BBDO won most awarded agency network globally for the sixth year in a row, followed by (respectively): DDB, Ogilvy & Mather, Leo Burnett and W+K.

Other highlights from the 2011 report include:

Most awarded print ads and campaigns:

1. Samsonite Suitcases; JWT Shanghai

2. FedEx; DDB Sao Paulo

3. Harvey Nichols; Y&R Dubai

4. Bing; Droga5 New York

4. Land Rover; RKCR/Y&R London

Most awarded digital campaigns:

1. Old Spice Body Wash; W+K Portland

2. Zenith Independent Band; Masashi Qanta Saquoosha Hiroki Tokyo

3. Google Chrome; BBH/Google Creative Lab New York