- Dentsu America Wins New Orleans Tourism Account
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketi ...
- MediaCom US Merges Digital, Content Operations
MediaDailyNews, Steve McClellan - Monday, July 16, 2012
Sasha Savic, who joined MediaCom USA in April as CEO, is quick ...
- GroupM Taps Monteleone As Research Head
MediaDailyNews, Steve McClellan - Monday, July 16, 2012
WPP innovations unit GroupM Next has hired Patrick Monteleone to the n ...
- Omnicom Revenues Up 2.1% in Q2 With 5.1% Organic Growth
Raw, Steve McClellan - Tuesday, July 17, 2012
Omnicom Group reported a 2.1% gain in revenue for the second quart ...
- PHD Wins Farmers Insurance Media Account
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Farmers Insurance has selected Omnicom's PHD to handle media planning and buyi ...
- Brewer SABMiller Consolidates Media With MEC
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Global brewing giant SABMiller has consolidated its media planning and buying assignme ...
- Millward Brown, Affectiva Test Facial Tech In Emerging Markets
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Millward Brown and Affectiva are expanding their facial recognition technology venture f ...
- Dentsu Bids High For Aegis, More M&A Likely
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Is Havas next? Or Interpublic Group? In the wake of Dentsu's off ...
- Petry Ad Works Debuts, Focus On Addressable, Interactive TV Ads
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Ad sales rep firm Petry Media is teaming with Denver-based interactive advertisi ...
- Sears' Media Assignment -- In Review?
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Sears Holdings is reviewing its media agency assignment, according to 'Ad Age ...
- Carat Strikes Product-Placement Deal With UK's ITV
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
Aegis Group's Carat has struck a deal for one of the fir ...
- CEOs Distrust Marketing Depts., Cite Financial Disconnects
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
While chief executives rely on and value the work of their CF ...
- Kantar Gains Control Of Press Index
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
Kantar, WPP's market research operation, has entered into "binding agreements" to acqui ...
- UM Taps Kiernan As Global CMO
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
UM, the Interpublic Group media agency, has hired Eileen Kiernan to fi ...
- WPP's Sorrell Participates In Olympics Relay
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
Sir Martin Sorrell, CEO of WPP will participate in the London Olympi ...
- Check-In: Ogilvy Wins Holiday Inn Marketing Biz
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will le ...
- Profero Buys Vox Collective To Aid Hispanic Reach
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
Profero, the independent digital agency with offices across Europe, Asia and t ...
- Report: Bogusky Returning To Agency World
Raw, Steve McClellan - Tuesday, July 10, 2012
Alex Bogusky is returning to Adland after a two-year hiatus, the Wa ...
- Hampton Inn Bows 3D Ad In Movie Theaters
MediaDailyNews, Steve McClellan - Friday, July 6, 2012
Hampton Inn is taking its "Feel the Hamptonality" campaign to movie theat ...
- Aegis Acquires WGarden, Ups Digital Presence In France
Online Media Daily, Steve McClellan - Friday, July 6, 2012
Aegis Group has acquired the search and related digital marketing assets ...
- Gandon To Oversee Publicis' Nestle Account
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
Publicis Worldwide, a unit of Publicis Groupe, has appointed Aude Gandon vi ...
- MEC Wins Harman's Media Business
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
WPP's MEC has been selected as global media agency of record f ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- Study: Europe's Economy Won't Impact Olympic Spending
MediaDailyNews, Steve McClellan - Tuesday, July 3, 2012
A new study from Havas Sports & Entertainment reports that the curre ...
- Ogilvy Signs Strategic Alliance With Major Chinese Province
MediaDailyNews, Steve McClellan - Tuesday, July 3, 2012
WPP's Ogilvy & Mather has signed a "Memorandum of Understanding" for ...
- GroupM Acquires Alchemedia, Expands S. Korean Reach
MediaDailyNews, Steve McClellan - Monday, July 2, 2012
WPP's GroupM has expanded its operation in the rapidly growing South Kor ...
- Taco Bell Taps Digitas
Online Media Daily, Steve McClellan - Monday, July 2, 2012
Taco Bell has named Digitas its interactive agency. The account will ...