Sears' Media Assignment -- In Review?

Sears Holdings is reviewing its media agency assignment, according to Ad Age.  

The incumbent is Havas’ MPG, which won the account back in 2007, the last time the client held a formal review for media planning and buying.

The company, which owns both Sears and Kmart, spends an estimated $700 million a year on ads.

Sears has been active on the agency review front the past couple of years. Last year, it selected Dentsu agency McGarrybowen to handle its brand image creative account after a review. WPP’s Y&R was the incumbent.

Two years ago, Sears reviewed its digital assignment and selected Publicis Groupe’s Digitas to handle those duties going forward. The incumbent was MPG sister agency Media Contacts, a unit of Havas Digital.

Niether MPG or Sears Holding reps returned queries about the review.



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