- Media Buying: TV Shows Now Assigned 'Brand Value'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
For advertisers, TV is becoming a lot less about reach, demographics a ...
- Credit Suisse Pessimistic About Debt Crisis
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
Credit Suisse economist Dr. Neal Soss claims that whatever plan is embrac ...
- TVB President Defends TV 'Value Proposition'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
TVB president Steve Lanzano challenges blogger Henry Blodget on his claim th ...
- Dentsu Gets U.S. OK For Aegis Acquisition
MediaDailyNews, Steve McClellan - Tuesday, September 11, 2012
The U.S. recently gave Dentsu the go-ahead sign, indicating that it wou ...
- Digital Marketers Reach Multicultural Demos Best On Web Sites
Online Media Daily, Steve McClellan - Tuesday, September 11, 2012
In the world of digital media, marketers turn to company and produ ...
- But For The Want Of A Company Car
Raw, Steve McClellan - Wednesday, September 12, 2012
Horizon Media CEO Bill Koenigsberg told the audience attending today's TVB Forwa ...
- Ad Holding Cos: Moderate Expectations Till Late '13
MediaDailyNews, Steve McClellan - Monday, September 10, 2012
Pivotal Research reports that globally, WPP, Omnicom, Publicis, Interpublic and Havas gr ...
- Kantar: Q2 U.S. Ad Spend Flat At $34 Bil
MediaDailyNews, Steve McClellan - Monday, September 10, 2012
U.S. ad spending growth nearly stalled in the second quarter of 201 ...
- Lights! Camera! Review: Lionsgate Puts Media Account In Play
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
Movie and TV studio Lionsgate has put its media agency account in ...
- Group M Downgrades China Ad Spend Growth
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
While China still has one of the world's faster-growing ad economies, WPP ...
- 4As CEO Wants More Women To Participate In Industry Events
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
4As CEO Nancy Hill is upset about her failed efforts to recru ...
- Cortizo-Burgess Heads MEC Integrated Planning
MediaDailyNews, Steve McClellan - Thursday, September 6, 2012
MEC, the WPP media agency has appointed Pele Cortizo-Burgess to the n ...
- Mindshare Taps Carpenter To Run Chicago Office
MediaDailyNews, Steve McClellan - Thursday, September 6, 2012
WPP's Mindshare has poached well-regarded Starcom Mediavest Group veteran Mary Carpenter ...
- Ogilvy, IBM Partner To Strengthen e-Commerce Ops
Online Media Daily, Steve McClellan - Thursday, September 6, 2012
WPP's Ogilvy & Mather has forged a new partnership with longtime ...
- Lionsgate Reviews $400 Million Media Agency Assignment
Raw, Steve McClellan - Friday, September 7, 2012
Los Angeles-based movie and TV studio Lionsgate has put its media agen ...
- Stimmel Named EVP, UM Investment Team
MediaDailyNews, Steve McClellan - Wednesday, September 5, 2012
UM, the Interpublic Group media agency, has appointed Jon Stimmel executive vi ...
- MPG Promotes Hiltz To CEO
MediaDailyNews, Steve McClellan - Wednesday, September 5, 2012
Havas-owned media agency MPG has promoted Lori Hiltz to CEO of i ...
- Spark Named Media AOR For Charming Charlie
MediaDailyNews, Steve McClellan - Wednesday, September 5, 2012
Publicis Groupe's Spark Communications has been selected as the media agency ...
- Mindshare Wins Smithfield Foods Account
MediaDailyNews, Steve McClellan - Tuesday, September 4, 2012
WPP's Mindshare has been awarded U.S. media planning and buying duties f ...
- TargetCast Inside Generates Big Accounts, Ups Orell To New Biz Director
MediaDailyNews, Steve McClellan - Tuesday, September 4, 2012
The year-old TargetCast Inside has helped its clients garner prestigious accounts, su ...
- Kraft Spin-off Mondelez To Hold Media Agency Review
Marketing Daily, Steve McClellan - Tuesday, September 4, 2012
Mondelez International is preparing to launch a media agency review, the compa ...
- Mindshare Wins Smithfield Media Assignment
Raw, Steve McClellan - Tuesday, September 4, 2012
WPP's Mindshare has been awarded media planning and buying duties for Smithfie ...