- IPG's AFG& Appointed AOR For US Equestrian Federation
MAD, Steve McClellan - Wednesday, August 31, 2016
The New York-based afg& will develop a new integrated campaign, including vid ...
- Cava Brand Segura Viudas Teams With EDM Celeb Anna Lunoe
MAD, Steve McClellan - Wednesday, August 31, 2016
Lunoe is the creative musical force in a video called "Sip I ...
- 'Afoot And Light-Hearted,' Volvo Borrows From Walt Whitman
MAD, Steve McClellan - Tuesday, August 30, 2016
Volvo's ad campaign for its new S90 luxury sedan, from Grey N ...
- Fore! Golf Sponsorships To Surpass $1.8 Billion This Year
MAD, Steve McClellan - Monday, August 29, 2016
Global spending on golf is expected to total $1.82 billion in 201 ...
- Periscope's First Minnesota Lottery Campaign
MAD, Steve McClellan - Monday, August 29, 2016
Just in time for the start of the football season, the campai ...
- Omnicom Wins McD's U.S., Will Create New Agency To Run The Account
MAD, Steve McClellan - Monday, August 29, 2016
The new client-dedicated agency will be overseen by Wendy Clark, North Ameri ...
- TBWA\Chiat\Day Wins Intel's Global B2B Assignment
MAD, Steve McClellan - Friday, August 26, 2016
The assignment followed a three-month pitch. The agency is tasked with developi ...
- GSP Appoints Its First Chief Creative Officer And Names A President
MAD, Steve McClellan - Friday, August 26, 2016
Agency creative veteran Margaret Johnson was promoted to the CCO role a ...
- Wild Card In Agency/Client Relationship: Trust
MAD, Steve McClellan - Friday, August 26, 2016
Curtis Smith, Accenture's North America Media Lead, told a MediaPost marketing conferen ...
- PhRMA Conducts Media Agency Review
MAD, Steve McClellan - Thursday, August 25, 2016
The Washington, DC-based lobbying arm of the pharmaceutical industry has told contende ...
- Campbell Ewald Wins CARFAX Account
MAD, Steve McClellan - Thursday, August 25, 2016
CE's scope of work includes brand and product positioning, creative strategy a ...
- WPP Posts 4.3% First-Half Growth, Takes Write-Down On comScore
MAD, Steve McClellan - Wednesday, August 24, 2016
The comScore write-down comes amid an internal financial audit at the measureme ...
- Y&R Wins A Big One: $415 Million Census 2020 Contract
MAD, Steve McClellan - Wednesday, August 24, 2016
The official census takes place between April and December of 2020 b ...
- Chobani Appoints Horizon Media As Its New Media AOR
MAD, Steve McClellan - Tuesday, August 23, 2016
OMD was the incumbent, but opted not to defend. The yogurt market ...
- IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
MAD, Steve McClellan - Tuesday, August 23, 2016
That was one finding from an IPG Media Lab study, "Putting Scien ...
- Revamped Grey London Wins Big UK Retailer Marks & Spencer
MAD, Steve McClellan - Monday, August 22, 2016
The account will comprise both advertising and digital, marking the first ti ...
- Barker Retains $50 Million SlimFast Biz After Review
MAD, Steve McClellan - Monday, August 22, 2016
Barker, which has held the account as creative AOR since 2014, wi ...
- Ad Blocking: Is It Panic Time In Adland?
MAD, Steve McClellan - Monday, August 22, 2016
Adobe estimates that more than $40 billion will be lost to ...
- Hewlett Packard Enterprise Shifts Most Of Its $224 Million Ad Assignment To Publicis
MAD, Steve McClellan - Friday, August 19, 2016
The switch comes after a review, although some Omnicom shops will reta ...
- Sprint Responds To 'Goliath' With New Marcarelli Ad
MAD, Steve McClellan - Sunday, August 21, 2016
Sprint has responded to Verizon's recently released Jamie Fox ads with ...
- IPG: Twitter Video Ads Are More Relevant, Less Intrusive
MAD, Steve McClellan - Thursday, August 18, 2016
A study conducted by IPG Media Labs and Twitter showed that t ...
- Dentsu Reports First-Half Organic Growth Of 7.2%
MAD, Steve McClellan - Wednesday, August 17, 2016
Organic growth in the Americas region was a lackluster 0.3% for t ...
- OMD Names Doug Rozen Chief Digital And Innovation Officer
MAD, Steve McClellan - Wednesday, August 17, 2016
Rozen joins OMD following four years as Chief Innovation Officer and SVP/Gener ...
- McCann's Villanueva Jumps To Walton Isaacson For New Top Strategy Post
MAD, Steve McClellan - Wednesday, August 17, 2016
Based at Walton Isaacson's New York office, Villanueva will work across t ...
- Beat The Heat Italian Style
MAD, Steve McClellan - Tuesday, August 16, 2016
RPM Advertising has created the "Italian For Summer" campaign to promote Terla ...
- Project Acquires PR Shop Praytell
MAD, Steve McClellan - Tuesday, August 16, 2016
"We have wanted to add a PR agency to our mix f ...
- AT&T Loss Estimated To Cost WPP $100 Million In Revenue
MAD, Steve McClellan - Monday, August 15, 2016
That's according to Pivotal Research analyst Brian Wieser. However, the impact ...
- Digital Shop Chemistry Merges With Creative Agency Breensmith
MAD, Steve McClellan - Monday, August 15, 2016
Breensmith co-founders Tim Smith and Chris Breen will serve as President a ...
- AARP's New Reach-Out To U.S. Hispanics
MAD, Steve McClellan - Friday, August 12, 2016
The creative, from New York-based d exposito & Partners, will run ...
- Omnicom Wins Massive $3B AT&T Ad Account
MAD, Steve McClellan - Friday, August 12, 2016
Omnicom and WPP battled for the business in a review that beg ...