- DDB San Francisco Wins Energy Upgrade California Account
MAD, Steve McClellan - Wednesday, January 11, 2017
The agency will lead an integrated team of specialized sibling agencies compris ...
- Management Shuffle At Saatchi, CEO Robert Senior Prepares To Leave
MAD, Steve McClellan - Wednesday, January 11, 2017
Saatchi & Saatchi has appointed Magnus Djaba global president of the Public ...
- Life After Saatchi: Kevin Roberts Lands A New Gig
MAD, Steve McClellan - Tuesday, January 10, 2017
Kevin Roberts, former executive chairman, Saatchi & Saatchi, has been named chairm ...
- BEworks Consultancy Acquired By Kyu Collective
MAD, Steve McClellan - Tuesday, January 10, 2017
BEworks specializes in applying behavioral science to marketing, product, pricing and operation ...
- Havas Reorganizes Sports & Entertainment Unit, Its CEO Departs
MAD, Steve McClellan - Tuesday, January 10, 2017
Sports & Entertainment specialists will now sit with Havas Group client team ...
- Andrew Swinand, 2 Of His Companies Join Leo Burnett
MAD, Steve McClellan - Monday, January 9, 2017
Swinand has been appointed North American CEO, effective immediately. The agency ...
- RAPP New York Gets A New President
MAD, Steve McClellan - Monday, January 9, 2017
London transplant Justin Thomas-Copeland has been appointed President of RAPP New Yor ...
- Report: Brands Need To 'Care' About Consumers Before They Will Buy
MAD, Steve McClellan - Monday, January 9, 2017
A new study from Wunderman, the WPP digital agency, found that 7 ...
- RPA Recaptures $600 Million American Honda Media Assignment
MAD, Steve McClellan - Monday, January 9, 2017
The American Honda media assignment is returning to RPA after a near ...
- Tyson Foods Awards Mindshare Its $135 Million Media Assignment
MAD, Steve McClellan - Monday, January 9, 2017
The move was a blow to incumbent BPN, which had handled t ...
- Unbearable: Ad Mascot Stumbles On Ice, Outtakes Go Viral
MAD, Steve McClellan - Thursday, January 5, 2017
Commercial Outtakes of a Minnesota car dealer's bear mascot taking multiple tumbl ...
- Army Puts $4 Billion Ad Contract Into Review
MAD, Steve McClellan - Thursday, January 5, 2017
The U.S. Army has issued an RFP for its next ad a ...
- Havas New York Focuses On Performance Marketing With New C-Suite Hire
MAD, Steve McClellan - Wednesday, January 4, 2017
The agency has appointed Jon Dupuis as its first chief performance marketi ...
- Dentsu Delays Report On Client Over-Billing
MAD, Steve McClellan - Tuesday, January 3, 2017
The report -- which is looking into digital services provided by t ...
- Walmart Confirms New AOR Relationship With Haworth
MAD, Steve McClellan - Tuesday, January 3, 2017
Back in the fall, Walmart consolidated its $900 million U.S. media assignme ...
- Andrew Benett Out At Havas
MAD, Steve McClellan - Monday, January 30, 2017
Andrew Benett, Global CEO Havas Creative Group and Havas Worldwide is leavi ...