
I've spent 35 years inside agencies, on the client side, and running AI-powered platforms. I've led teams, made the calls, and lived with the outcomes — and I've watched a lot of smart organizations get stuck at the "talking about AI" stage without ever quite getting to the "using it" stage.
That gap is what Neurohaus is about.
I work with marketing teams, agencies, and brands to close it — through hands-on workshops, workflow diagnostics, and fractional leadership. The engagements usually start with one of those things and evolve from there, depending on what the organization actually needs.
I'm also still figuring out what the next full-time chapter looks like. In the meantime, this is the most useful work I can be doing — and I'm genuinely enjoying it.
Background: CEO of Media Kitchen for 16 years, President of Inuvo (NYSE: INUV), lecturer at Columbia and Baruch, 90+ published articles, angel investor via Gaingels and TBD Angels, board member at Compass Community Center.
If you're wrestling with how to get your team actually using AI — or just want a smart conversation about it — I'm easy to reach.
- Why Vibe Is The New Differentiation in
Planning & Buying Insider on
02/27/2026
Thanks to AI, every player in the industry has reached technical parity. The differentiator going forward is going to be how people on the team use it. The difference is going to be imagination.
- The AI Upfront: Fixed Deals, Flexible Audience Strategies in
Planning & Buying Insider on
05/12/2025
- Ethical Considerations For AI-Driven Marketing in
Media 3.0 on
02/01/2024
There's a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Here are my top five ethical issues for marketers and agencies to consider.
- The Future Of Media Is IRL in
MediaDailyNews on
04/12/2023
The future of media does not solely lie in dominant digital platforms, but in grassroots connections forged by people coming together in real life around ideas. By embracing real-life connections,
grassroots movements, and community-driven initiatives, we can potentially shift toward a more balanced and positive approach to media.
- 7 Things I Learned From A 6-Month Networking Blitz in
MediaDailyNews on
11/01/2022
Six months ago my job ended and I had the opportunity to reimagine what I'd do next. I spent 16 years running a media agency and spent my time managing people and clients, celebrating successes and
putting out fires.
- Auto-Optimized Audiences: 3 Things You Need To Know in
MediaDailyNews on
08/30/2022
Auto-optimizing makes it much easier to buy media, upending the media-planning and buying process -- and is now dramatically changing the creative process. Media buyers don't need to buy against any
particular audience -- the platform does it for us.
- What Community-Owned Models Will Look Like, How Your Business Can Prepare in
MediaDailyNews on
07/15/2022
If you're looking for an example, companies like Bored Ape Yacht Club, Goblintown and ZenAcademy are already ahead of the curve with strong communities, shared values and ownership through
tokenization.
- web3: Three Ways To Prepare For What's Next in
Digital News Daily on
06/09/2022
Web3, built using blockchain technology, promises a decentralized peer-to-peer web (no more walled gardens) using token-based economics. We will transact using cryptocurrency like Bitcoin and Ethereum
and ownership of our digital identity will be clear using tokens like NFTs.
- Invest In The Infinite - There Is No Other Option in
MediaDailyNews on
04/05/2022
We all claim we can buy cheaper, smarter or better -- but how is that be possible if we're all using the same media and optimizing using the same algorithms and platforms?
- The Many Benefits Of Cross-Training Your Media Agency Staff in
MAD on
11/02/2021
Cross-training has really helped define our agency and has the potential to define any agency in today's media environment.