- Mitsubishi Turns Smartphones Into Steering Wheels
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
"We wanted to relook at the way feature demos are done," sa ...
- Ford Partners With Jose Cuervo To Make Car Parts From Agave
Marketing: Automotive, Tanya Gazdik - Tuesday, July 19, 2016
Business, like politics, sometimes creates unlikely bedfellows. But in this case, t ...
- Organic Valley Traces Milk's Origins
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 18, 2016
Organic Valley bills itself as the largest cooperative of organic farmers ...
- 'Consumer Reports' Criticizes Tesla
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 18, 2016
"Consumer Reports" is criticizing Tesla for its Autopilot driver-assistance software and recommendi ...
- Jeter Is Back As 'Captain' For Nike's Jordan Brand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 18, 2016
Derek Jeter, former captain for the New York Yankees, is reclaiming h ...
- Fiat Chrysler Offers Hackers Cash
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 18, 2016
Fiat Chrysler Automobiles is asking so-called white-hat hackers to take their be ...
- Michelin Teams With Band To Promote Tire Safety
Marketing Daily, Tanya Gazdik - Sunday, July 17, 2016
"Michelin is one of the most recognized brands worldwide, but that's n ...
- Hyundai Hosts Youth Football Camps
Marketing Daily, Tanya Gazdik - Monday, July 18, 2016
Hyundai, an official sponsor of the NFL, is hosting five youth footba ...
- New Era Goes Hollywood, Caps Deal With L.A. Live
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 15, 2016
New Era has expanded its role in entertainment, signing a multi-year de ...
- Lucas Watson Is New CMO At Intuit
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 15, 2016
Watson will join Intuit on Aug. 22, leading the company's global sal ...
- Brands Shouldn't Fear Being 'Left Behind' On Social
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 15, 2016
From live-streaming to Snapchat and near-constant Facebook algorithm changes what's a market ...
- California Rejects VW's Recall Plan
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 15, 2016
California has rejected a proposed recall plan from Volkswagen to fix 16,0 ...
- Campbell's CMO Takes Over Digital Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 15, 2016
Campbell Soup Company has decided it no longer needs a worldwide lead ...
- U By Kotex Targets Millennials With 'Power To The Period'
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
"We want to reach, inspire and empower [Millennials] with positive messages arou ...
- Mastercard Updates Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
On Thursday, Mastercard unveiled an update to its red and yellow lo ...
- Nissan Unveils Its Answer To Tesla Autopilot
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 14, 2016
Nissan announced that its ProPILOT semi-autonomous driving software will be available ...
- Whole Foods Applies For 'World's Healthiest'
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 14, 2016
A recently filed U.S. service mark application by Whole Foods Market m ...
- Amazon Prime Day Tops In Sales
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 14, 2016
So much for concerns that the second Prime Day event didn't li ...
- ColorTV Aims To Bring Ads To Connected TV
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 14, 2016
Unlike traditional TV advertising, where audience demographic on a certain show ...
- Cancer Hospital Ads Triple Since 2005
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 14, 2016
Between 2005 and 2014, U.S. cancer centers upped their spending on a ...
- Coca-Cola Launches Global Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
The Coca-Cola Company is launching a multi-brand effort for the Rio 20 ...
- Millennials' Trust Of Insurance Companies Rises
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
More than half of Millennials say that insurance companies are more trustwort ...
- Taylor Hill Is The New Face Of Lancome
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2016
It's clear that the Victoria's Secret Angel is a master of eas ...
- Yelp Marketing Executive Dies At Grand Canyon
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2016
A Yelp marketing executive fell to her death while hiking with frien ...
- Ashley Madison Rebrands Post-Hacking Scandal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2016
The owner of infidelity site Ashley Madison is ditching its corporate na ...
- NHL's Penguins Have Loyal Fans
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2016
The Pittsburgh Penguins are not only the 2015-16 NHL Stanley Cup champ ...
- Starbucks Offers First Espresso Drink With Coconut Milk
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2016
Coffee giant Starbucks has launched its first iced espresso beverage that featur ...
- Amazon, Netflix, YouTube Earn 'Best Perceived Brands' Status
Marketing Daily, Tanya Gazdik - Wednesday, July 13, 2016
"If you focus on the customers and giving them the things th ...
- Holiday Inn Partners With Roadtrippers
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2016
IHG's Holiday Inn and Roadtrippers, a web and mobile road trip planne ...
- Secret Shoppers Put Tesla Dealers In Last Place
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 12, 2016
The electric-car maker, which has skirted the traditional dealership franchise system ...