• by Tanya Gazdik , July 14, 2016

On Thursday, Mastercard unveiled an update to its red and yellow logo and a new look and feel for branded communications and experiences.

“Mastercard is one of those unique brands that is instantly recognizable around the world,” said Raja Rajamannar, chief marketing and communications officer, Mastercard, in a release. “To thrive in this new digital world where business moves faster than ever, we want to modernize and elevate the brand in a design that is simple and elegant, yet unquestionably Mastercard.”

Mastercard also introduced its new Masterpass global digital payment service, which enables consumers to make simple and secure digital payments anywhere they want to shop. The system can be used online, in-app and now in-store — across devices and channels and at more than 5 million brick-and-mortar merchant locations in 77 countries.

The evolved brand identity, including the most comprehensive brand design system ever introduced globally within Mastercard, will be rolled out to all Mastercard products, communications, and experiences, starting with Masterpass later this month, and across Mastercard beginning in the fall.

“We’ve been on a fantastic trajectory, with digital technology being an increasingly important part of our business,” Rajamannar said. “Now it’s time for our brand to embody the company we’ve become.”

Designing a brand mark to work seamlessly across all digital platforms, retail channels and connected-devices, while preserving its heritage was key to the overall effort, which also includes the most comprehensive brand design system ever introduced globally within Mastercard, said the company.