- Survey: Consumers Prefer Banking Online
Marketing Daily, Tanya Gazdik - Monday, September 21, 2009
For the first time, more bank customers (25%) prefer to do the ...
- Esurance Launches 90-Second Bollywood Spot
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2009
"IFC was appealing to us from the get-go in relation to th ...
- Cascadian Farm Promo Supports N.Y. Parks
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2009
The General Mills company is also sponsoring a new featured trails gui ...
- AmEx Offers Fashion Week Experience
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2009
American Express is offering cardmembers exclusive experiences during New York's Fashion Wee ...
- Timberland Launches TV Ads, Mobile Apps
Marketing Daily, Tanya Gazdik - Monday, September 14, 2009
The global campaign includes mobile iPhone and BlackBerry applications and games; interacti ...
- Insurance Firm Launches Multifaceted Campaign
Marketing Daily, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- NBC, Insurance Co. Kick Off Integration Campaign
MediaDailyNews, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- Outside
Magazine Rack, Tanya Gazdik - Thursday, September 10, 2009
Back in 1978, a letter in Outside's first issue stated that t ...
- 'Go Biz': Visa Targets Small Biz Owners
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2009
The digitally centered campaign focuses on how Visa Business helps small busine ...
- Vitaminwater Enlists Fans In Creating New Flavor
Marketing Daily, Tanya Gazdik - Wednesday, September 9, 2009
This is mostly a digital word-of-mouth program, via New York-based 360i, whi ...
- Harris Bank Campaign Focuses On Customer Service
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2009
Harris Bank is extending its "We're here to help" campaign with fo ...
- Kmart, Nickelodeon Partner For 'Be A Schoolebrity'
Marketing Daily, Tanya Gazdik - Friday, September 4, 2009
Seventeen-year-old actress and singer Jennette McCurdy is the celebrity behind the retailer ...
- Online Shopping Levels The Playing Field
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2009
"The online commercial challenge for leading consumer brands has less to ...
- BofA Goes Digital In Chicago Marathon Efforts
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2009
Fans are invited to customize a digital running shoe tread with ...
- Group Warns College Kids About Credit Cards
Marketing Daily, Tanya Gazdik - Tuesday, September 1, 2009
The group is warning students to beware of the slick marketing campai ...
- AmEx Expands Partnership With U.S. Open
Marketing Daily, Tanya Gazdik - Monday, August 31, 2009
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans a ...
- Mobile Phone Accessories Have Multiple Appeals
Marketing Daily, Tanya Gazdik - Wednesday, August 26, 2009
"It is not necessarily true that younger consumers spend more on accessorie ...
- New Discover Ads Tweak Format
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2009
The campaign, from The Martin Agency, focuses on what cardmembers get ba ...
- Aflac Tops Last Year's Commercial Count
Marketing Daily, Tanya Gazdik - Monday, August 24, 2009
"We feel like we need to continue to be aggressive," Al Johnso ...
- Toys'R'Us Puts Whoopi On Toy Guide Cover
Marketing Daily, Tanya Gazdik - Friday, August 21, 2009
The guide will be promoted to in-store customers via poster displays, sa ...
- Kia, Scripps Partner For Digital Campaign, Contest
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2009
"From a performance standpoint, we look for good partners who can suppo ...
- AmEx, NBC Universal Spotlight Small Business
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2009
The "Shine A Light" campaign will include on-air and online promotion, in-sh ...
- Amica Mutual Ranks Highest Among Auto Insurers
Marketing Daily, Tanya Gazdik - Tuesday, August 18, 2009
Lincoln, R.I.-based Amica Mutual ranks highest in customer satisfaction with auto insuran ...
- Women's Health
Magazine Rack, Tanya Gazdik - Friday, August 14, 2009
While many magazines are barely keeping their collective heads above water, Rodale ...
- Perry Ellis Embraces Social Media
Marketing Daily, Tanya Gazdik - Thursday, August 13, 2009
"We are very serious about engaging our consumers, and will be identifyi ...
- Fliers Asked To Share Favorite 'Virgin' Experience
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2009
The airline is publicizing the promotion mainly via social media sites includi ...
- Prince Challenges Tennis Fans Via Social Media
Marketing Daily, Tanya Gazdik - Tuesday, August 11, 2009
This is Prince's first larger-scale, integrated social media effort, although the bra ...
- American Family Insurance Focuses On Teens
Marketing Daily, Tanya Gazdik - Monday, August 10, 2009
American Family Insurance has launched a marketing campaign showcasing its "Teen Sa ...
- Famous Footwear Launches New Web Site
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2009
Famous Footwear is focusing on women's passion for both ice cream a ...
- JetBlue Revamps Its Loyalty Program
Marketing Daily, Tanya Gazdik - Friday, August 7, 2009
"It boils down to our customers. They told us that we outshi ...