- Bank of America, Citibank Increase Credit Offers
Marketing Daily, Tanya Gazdik - Thursday, August 6, 2009
"We are seeing mailed credit card offers bottoming out and anticipate th ...
- Kia Offers Up Hamsters In Facebook App
Marketing Daily, Tanya Gazdik - Tuesday, August 4, 2009
"Strategically, this effort is about quality of interaction, not broad reach ...
- 944
Magazine Rack, Tanya Gazdik - Friday, July 31, 2009
It's summertime and the living is easy. Or so it would se ...
- L.L.Bean Goes Mobile With 'Moosentration'
Marketing Daily, Tanya Gazdik - Thursday, July 30, 2009
The game features three skill levels, 24 game variations and eight pictur ...
- Sandals, Martha Stewart Team On Weddings, Crafts
Marketing Daily, Tanya Gazdik - Wednesday, July 29, 2009
The weddings will be available at the 12 "Luxury Included" Sandals Resor ...
- Consumers Consolidating Travel Loyalty Memberships
Marketing Daily, Tanya Gazdik - Tuesday, July 28, 2009
"As business travelers are traveling less for the short term, marketers c ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- La Quinta, Aaron's Partner For Cross-Marketing
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2009
Promotion of the partnership is still being determined, and could include signa ...
- AmEx Highlights Social Media Site Relaunch
Marketing Daily, Tanya Gazdik - Thursday, July 23, 2009
In conjunction with the unveiling of the new OpenForum, American Express wi ...
- Butterfinger Revives Tagline, Launches Video Contest
Marketing Daily, Tanya Gazdik - Wednesday, July 22, 2009
Butterfinger has created the user-generated video contest as a way for fa ...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- MasterCard Launches 'Priceless Picks' IPhone App
Marketing Daily, Tanya Gazdik - Friday, July 17, 2009
An ad campaign includes three spots breaking July 20. "We're exploring addi ...
- State Farm Launches Guerilla Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2009
The insurance company Archrival to target young adults in four Midwestern stat ...
- Women More Reactive Regarding Finances
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2009
Only 34% of women have an emergency fund to pay bills f ...
- Royal Caribbean Campaign Stars Actual Cruisers
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2009
Consumers can go online to watch the new daily commercial spot a ...
- Millennials Most Interested In Loyalty Programs
Marketing Daily, Tanya Gazdik - Friday, July 10, 2009
"Millennials represent a golden opportunity in a time of economic darkness f ...
- EdibleWOW
Magazine Rack, Tanya Gazdik - Friday, July 10, 2009
The term "salad days" has taken on a new meaning in o ...
- Evian's Dancing Babies Take Internet By Storm
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2009
The launch of evianliveyoung.com, created by BETC 4D, is also a b ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- Fifth Third Bank Tells Students 'Don't Be That Guy'
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2009
The effort includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertisin ...
- State Farm Sponsors Bollywood Contest
Marketing Daily, Tanya Gazdik - Monday, July 6, 2009
The winner of the contest -- who will be selected online ...
- Study: JetBlue, Alaska Airlines Satisfy Customers
Marketing Daily, Tanya Gazdik - Thursday, July 2, 2009
Despite the kudos those airlines received, the J.D. Power study finds th ...
- Moving Pictures
Magazine Rack, Tanya Gazdik - Thursday, July 2, 2009
When the going gets tough, the tough go to the movies. H ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Recession Prompts Search For Cheaper Insurance
Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
- ING Direct Redesigns Planet Orange
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2009
To promote it, the nation's largest direct bank is planning to r ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- Hyatt Mobilizes Via Microsoft and Verizon
Online Media Daily, Tanya Gazdik - Tuesday, June 23, 2009
Hyatt Corp. is launching a mobile advertising campaign via Microsoft's mobile advertisi ...
- Recession Fuels Auto Insurance Direct Marketing
Marketing Daily, Tanya Gazdik - Friday, June 19, 2009
Even as advertising and marketing budgets shrink across the board, auto insure ...