- BBVA Compass Debuts First Ads Since Acquisition
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2009
The campaign is intended to establish BBVA Compass as the bank th ...
- Saveur
Magazine Rack, Tanya Gazdik - Thursday, June 18, 2009
Saveur has been at the top of my list to review f ...
- New Balance Plays Up 'Made in the USA'
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2009
The campaign includes print, radio and online advertising. Dedicated in-store materials ...
- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...
- Famous Dave's Seeks Its Biggest Fan
Marketing Daily, Tanya Gazdik - Friday, June 12, 2009
Ten Famous Fans are creating grassroots Famous Dave's campaigns online. The Famo ...
- Barbecue Chain Rewards 'Famous' Fans
Online Media Daily, Tanya Gazdik - Friday, June 12, 2009
Famous Dave's Bar-B-Que restaurant franchise is rewarding its fans for promoting t ...
- American Airlines Campaign Targets Latinos
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2009
The 30-second spot will run on major Spanish-language TV networks, Univision a ...
- BofA, Yahoo To Target Small Biz Owners
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2009
The campaign, which launches this week, includes a social media push ...
- Bank Of America Courts Small Business Through Yahoo
Online Media Daily, Tanya Gazdik - Wednesday, June 10, 2009
Bank of America is partnering with Yahoo to build visibility online wi ...
- Brands Sponsor State Park Guides, Eco-Programs
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2009
This year's guide is expected to be even more popular since mo ...
- FamilyFun
Magazine Rack, Tanya Gazdik - Friday, June 5, 2009
It was just a little over a year ago that I wro ...
- New USAA Campaign Plays Up Strength, Stability
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2009
The reportedly $25 million campaign -- which the bank says is i ...
- Mott's Goes Pink For Breast Cancer Foundation
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2009
The Rye Brook, N.Y.-based company also is a National Series Sponsor ...
- Southwest Campaign: 'Grab Your Bag. It's On'
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2009
Although the company denies that the new ad strategy is due ...
- Marketers Looking Beyond Slump
Marketing Daily, Tanya Gazdik - Friday, May 29, 2009
Media budgets will be increased as conditions improve, according to more th ...
- Marketers: Media Budgets Will Rise With Economic Upturn
MediaDailyNews, Tanya Gazdik - Friday, May 29, 2009
Marketers plan to hit the ground running once the economy takes of ...
- Food Lion Intros 'Great Price Hunters' Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2009
The fully integrated marketing campaign also includes print, radio, online and outdo ...
- Watson Launches Gelnique With Action-Themed Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2009
The campaign highlights the power of control the gel offers to overacti ...
- So Sue Me: Advertisers Quick To Cry Foul
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Advertisers seem to be on a litigious streak, with the latest examp ...
- How Low Can They Go? Financial Services Firms' Customer Advocacy Rankings Falter
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Financial services firms have sunk to their lowest rating ever in Forrest ...
- Despite Economy, Michigan Increases Tourism Spending
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Michigan is running its first-ever national tourism campaign, including a $10 milli ...
- J.D. Power: Customers Not Committed To Their Banks
Marketing Daily, Tanya Gazdik - Thursday, May 21, 2009
"Banks with high brand image scores typically engage in practices that foc ...
- SOMA
Magazine Rack, Tanya Gazdik - Thursday, May 21, 2009
You may have never heard of it (and neither had I), b ...
- Fred Meyer Jewelers Targets In-Market Shoppers
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
"It's clear the retail world has changed -- and the recession ...
- Marriott Launches Nickelodeon Getaway Program
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hote ...
- Fred Meyer Jewelers Searches Nearby For Local Shoppers
Online Media Daily, Tanya Gazdik - Tuesday, May 19, 2009
Jewelry might seem like a tough sell in a down economy, b ...
- GMAC Bank Changes Name To Ally Bank
Marketing Daily, Tanya Gazdik - Friday, May 15, 2009
The re-branding of the bank, a unit of GMAC Financial Services, ...
- Hamburgers, Ice Cream, Coffee Come To Life On Dixie
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The multi-media campaign, launched by the company's Professional Food Services Solutions, includ ...
- Ben & Jerry's Launches New Flavor, Contest
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The company's "Do The World A Flavor" contest gives "Flavor Guru" consume ...
- Credit Cards Pass Travel In Loyalty Club Members
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2009
"The travel industry pioneered the modern loyalty program," says Colloquy Partner Kel ...