- Continental Offers Frequent Fliers Online Auction
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2009
The online auction is being promoted via emails to frequent flier progr ...
- Travelpro Goes 'Up In The Air' With Clooney
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2009
Travelpro has developed a marketing program launching Nov. 17 which includes prin ...
- Serena Williams, Mia Hamm Team With CVS
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2009
A variety of marketing programs are planned for the partnership in 201 ...
- Study: Credit Card Issuers Will Find Untapped Segments
Marketing Daily, Tanya Gazdik - Friday, November 6, 2009
Although the U.S. market is mature and relatively saturated, co-branded and affini ...
- Allstate Sponsors Teen Safe Driving Program
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2009
The Allstate Foundation is teaming up with Scientific Social Solutions to laun ...
- Kayak.com's First National Ads Aim To 'Flip' On Awareness
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2009
The Kayak.com travel search engine is hoping to "flip" from a well-ke ...
- Study: Banks Should Focus On Branch Service
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2009
Banks shouldn't get rid of their Web sites and stop emailing a ...
- Continental Customers Get The 'Star' Treatment
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2009
With international business travelers as its target audience, the ad campaign wi ...
- Study: There's Money In Boomer Anxiety
Marketing Daily, Tanya Gazdik - Monday, October 26, 2009
Retirees are concerned about being able to generate income that will la ...
- Chase Sapphire Targets City Of Brotherly Love
Marketing Daily, Tanya Gazdik - Thursday, October 22, 2009
Chase will reach area residents through a variety of channels, from the ...
- Lancome Launches IPhone App And Blog
Marketing Daily, Tanya Gazdik - Wednesday, October 21, 2009
The impetus for the iPhone app is Declaring Indigo, the new Autumn/Wint ...
- American Family Insurance Reaches For Teens
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2009
The integrated marketing effort includes five episodes of "The Road to t ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- American Sponsors TV Series With Defunct 'Gourmet'
Marketing Daily, Tanya Gazdik - Friday, October 16, 2009
American's deal includes 30-second brand spots at the opening and close ...
- 'Sex And The City' Actor Back Between The Sheets
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2009
Film and TV actor Jason Lewis will star in a marketing campai ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...
- Tommy Bahama Creates Co-Branded MLB Shirts
Marketing Daily, Tanya Gazdik - Tuesday, October 13, 2009
Marketing for the shirts includes e-blasts to customers, says the spokesperson. Tom ...
- Citibank Launches Citi Mobile En Espanol
Marketing Daily, Tanya Gazdik - Monday, October 12, 2009
Hispanics are among the most active mobile Web users in the Unit ...
- Sky
Magazine Rack, Tanya Gazdik - Friday, October 9, 2009
I was really glad that I'd stocked up on magazines before boardi ...
- 7-Eleven Game: Wake Up With A 'Hot Brazilian'
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2009
"7-Eleven wants to promote our great-tasting Brazilian Bold to a younger generati ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- General Mills Seeks Boomers On Yahoo
Online Media Daily, Tanya Gazdik - Wednesday, October 7, 2009
General Mills has enlisted Yahoo for a new campaign called "Vitality" wi ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Analysts: Prepare For Tough Holiday Season
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2009
Marketers who incorporate data and careful planning into all holiday initiatives wi ...
- Del Monte Sponsors Kids Recipe Contest
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2009
The contest requires entrants to develop or modify an existing recipe ...
- New Office Depot Web Site Boosts Sales
Marketing Daily, Tanya Gazdik - Friday, September 25, 2009
"Our objective was to fundamentally improve the customer's experience," the company's Moni ...
- Visa Launches Educational Video Game
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2009
Jason Alderman, director, financial education at Visa, says the company is buyi ...
- Norwegian Lauds New Ship With Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2009
Norwegian Cruise Lines is rolling out a new campaign for the laun ...