Chase Card Services is launching a multimillion-dollar marketing and advertising campaign targeting Philadelphia.
The campaign introduces Chase Sapphire, the financial services company's new
rewards card targeting the affluent market. Philadelphia is the sixth-largest U.S. city and has a significant affluent population, which makes it a good fit for the demographic at which the card is
aimed, says Sean O'Reilly, general manager, Chase Card Services.
Chase will reach area residents through a variety of channels, from their daily news source to their morning commute, according to
the company. The effort includes "domination" of the 30th Street Station. Business travelers and commuters will see kiosks, posters, banners, and graphics, through the end of November.
The
campaign also includes a partnership with Philadelphia, magazine including a monthly advertorial. The "Chase Sapphire Spotlight" will highlight events taking place in and around Philadelphia,
including special benefits available exclusively to Chase Sapphire cardmembers.
advertisement
advertisement
Street teams will distribute a custom brochure of new and notable restaurants in Philadelphia, New York and
Washington, D.C. To attract additional attention, a brand ambassador team will ride Segways and distribute information and dining guides.
Radio and newspaper print ads also are planned for the
campaign, which will extend into 2010. The first Philadelphia Inquirer print ad is schedule to appear Oct. 25 and radio ads will begin in the second week of November on a variety of station
formats, including news/talk, music and sports, predominately during the morning and evening drive time.
Chase Sapphire launched nationally in August through an integrated marketing campaign and
partnership with the Travel Channel. The card is aimed at the top 15% of U.S. households by income.