• by Tanya Gazdik , October 15, 2009

Film and TV actor Jason Lewis will star in a marketing campaign for Iconix Brand Group's Charisma, which includes fashion bedding, sheets, blankets, coverlets, rugs, bath accessories and towels.

The winter 2009 campaign will debut in December issues of shelter and lifestyle magazines such as Elle Décor, House Beautiful and Gotham, and will be featured on outdoor advertising and online.

"The Charisma customer appreciates nothing more than a finely appointed bed ... except maybe a finely appointed bed with a gorgeous man in it," said Charisma CMO Dari Marder in a statement. "Jason not only looks beautiful in the campaign, but he is a warm, kind-hearted person whom I know our customers will be thrilled to meet." The company did not answer queries about the campaign.

Lewis will also support Charisma with personal appearances in Bloomingdale's in New York and Los Angeles in early 2010.

The Charisma campaign was shot by photographer Nino Muñoz in Los Angeles. Lewis poses in a bed made with lush Charisma linens. The campaign was created by the Iconix in-house marketing team.

Lewis can next be seen in the upcoming "Sex and the City 2" movie reprising his long-standing role as Smith Jerrod, Samantha's boyfriend.

Iconix Brand Group Inc. owns, licenses and markets a growing portfolio of consumer brands including Candie's, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific, Danskin, Roca Wear, Cannon, Royal Velvet, Fieldcrest, Starter and Waverly.