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Ted Marzilli

Member since April 2011Contact Ted

  • SVP and Managing Director YouGov America, Inc.
  • Tribeca West Offices
  • 12 Desbrosses Street
  • New York New York
  • 10013 USA

Articles by Ted All articles by Ted

  • Mad Moms Versus World Peace in Marketing: CPG on 10/23/2014

    2014 has seen the battle between Axe and Old Spice take on an unpredicted turn. While Axe aspired to the noble and cinematic, Old Spice seemingly borrowed from Axe's playbook to portray itself as guys' best wingman. The difference is that the Old Spice "guys" this year are looking like hunted momma's boys or wretched, barely functional androids.

  • Mad Moms Versus World Peace in Engage:Men on 09/08/2014

    There is nothing like a good hot Indian summer to put the focus on deodorants.

  • YouTube Tops Men's Summer Brand Rankings in Engage:Men on 08/07/2014

    YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, - has topped the positive Buzz rankings with American men this summer. With a BrandIndex Buzz score of 27.4 the Google video brand has edged out Amazon and Subway for top spot during the month of July.

  • The Buzz: Tax Help Brands  in Marketing Daily on 04/13/2011

    In the mid-March home stretch to tax return day, H&R Block pulled out of its slightly negative score level and in a period of two weeks, moved to within just a few points of Turbo Tax. Turbo Tax is still leading on Buzz scores, although both brands have lost some steam more recently.

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