- JetBlue's 'Flyer's Collection' Pop-Up Store Lands Laughs
Around the Net In Brand Marketing, Thom Forbes - Friday, December 11, 2009
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- Consumers Still Cautious, But Poised To Spend
Around the Net In Brand Marketing, Thom Forbes - Friday, December 11, 2009
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- Apple Succeeds Because Of Its Contrarian Ways
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
When Apple acquired music-streaming service La La Media for $85 million la ...
- General Mills Will Lower Sugar Content in Cereals
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
Without setting a specific timeline, General Mills says it will reduce t ...
- Exclusive Peek At The Branding Behind The New AoL. Logo
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
When Alissa Walker saw the new AOL logo a few weeks a ...
- Coupons Use Soars, Reversing Long-Time Trend
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
Obviously fueled by hard times, this year will be the first sin ...
- Quick Reactions Saved The Zhu Zhu Hamsters
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
When a Web site claimed that Cepia's hot-selling Zhu Zhu Pets contain ...
- Do-It-Yourself Brands Getting It Done Despite Recession
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
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- McDonald's, Burger King, Taco Bell Add To Fast Food Value Deals
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
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- GM Names New Chevrolet Chief As Shakeup Continues
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 10, 2009
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- Tiger Disappears From Tube But Gatorade Move Was Planned
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
You've probably heard the broadcast reports that "Pepsi is dropping Tiger" bu ...
- Words Of The Day: Deleb And Delebrity (Not Related)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
A "deleb," according to lexspionagrapher Paul McFedries, is "a dead celebrity, particular ...
- Kroger Marketplace Opens In Cincinnati; Ralphs Hurts Earnings
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
Kroger's newest Marketplace store, which opens tomorrow in the Newport Pavilion ...
- New Campaign Hopes To Rebrand 'Made In China'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
Jay Wang, a professor of strategic communications at the Annenberg School ...
- Action Picks Up On Consumer Products M&A Front
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
Procter & Gamble is close to an agreement to buy Sara Lee ...
- Lafley Stepping Down As P&G Chairman In January
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
In other developments, Angela F. Braly, president and CEO of Indianapolis-based WellPoin ...
- Simon Expands Its Reach With Prime Outlets Purchase
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
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- Uptick In Global Ad Spending Is Forecast For 2010
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
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- Neil: Chrysler May As Well Remake Itself Into What It's Becoming
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Like the current National Geographic and the "I Am. Jeep." spots, ...
- GM, Ford Dealers Get Ready To Pitch Small Cars
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Horsepower is taking a backseat to horse sense among Ford and Che ...
- Next-Generation CMOs Must Embrace The Consumer
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Next-generation CMOs must help their organizations to truly understand their customers a ...
- Sales Associates Lacking In Customer Interaction
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
The reason customer service at retail is so poor, according to ...
- Martha Stewart Moves To Home Depot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Martha Stewart Living branded paint, a palette of 280 interior and exteri ...
- Milk Board Debuts Dairy Family Documentaries
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
The California Milk Advisory Board has developed 15 "mini-documentaries" profiling
dai ... - Chiquita Banana Jingle Makes A Comeback
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
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- Ad Campaign Tries To Elevate 'Made In China' Tag's Cachet
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
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- Discovery Taps Marketing Exec Peter Liguori For Oprah Channel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
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- CEO Mark Parker Keeps Nike At The Top Of Its Games
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
After four years as Phil Knight's hand-picked successor as CEO of Nik ...
- Package-Goods Companies Get Set To Unleash New Products
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
After a year of weathering the recession, major package-goods marketers such ...
- Procter & Gamble's Tide Swash Takes Personal-Care Positioning
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
The blurb for this story on Brandweek's homepage is certainly eye-catching: "Bra ...
