If thinking about altering a wildly successful business sounds a bit contrary to you, in "We Should All
Get It Wrong Like Apple," Jonathan Weber points out that Apple does none of the things
that pundits always say you should do to succeed in the Internet economy. No blogging, tweeting, Facebooking, free samples, asking for feedback or engaging with the customer base for the sages from
Cupertino. Why, they even do a heck of a lot of advertising in the dead-tree mediums, as well as broadcast TV and billboards.
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What lessons are to be learned? 1. It's all about
good product. 2. Brand marketing still matters. 3. Real-time engagement with customers is not a required course of action.
Meanwhile, Reuters says that an Oppenheimer research note claims Apple will launch its long-rumored tablet personal computer in late March or April, with it manufacturers preparing to roll out as many as 1 million units per month.
Read the whole story at Wall Street Journal, The Big Money, Reuters »