- Lexus Serves Aces At U.S. Open
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Attendees of the U.S. Open tennis tournament, now in progress in N ...
- Bic Lighters Up The Ante With Poker Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Despite smoking's growing reputation as socially unacceptable, it is readily associated wi ...
- Marketers Embrace Social Sites Despite the Risks
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Marketers have discovered that one way to connect with young consumers ...
- Worldwide, Advertisers Still Like TV
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
New research shows that despite all the buzz and hoopla about emergi ...
- Heineken Light Beer Brands Fighting Each Other
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 31, 2006
Beer marketer Heineken might have fought a battle of the brands followi ...
- GM Uses Old Strategy To Move New Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Troubled General Motors is turning to an old, tried-and-true marketing gimmick ...
- McDonald's Under Fire For Toy Hummer Promotion
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Fast-food marketer McDonald's has come under fire from an environmental watchdog gro ...
- Top Clothing Marketers Squeezed By Big Retailers' Moves
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Consolidation in the department-store industry has led to a battle among high-e ...
- Sony Ericsson Returns To Tennis Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
Sony Ericsson Mobile Communications will again sponsor a top tennis tournament. T ...
- In-Store Video Ads A Hit With Shoppers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 30, 2006
There's good news for marketers that advertise on in-store videos in groce ...
- Florida Towns Employ Marketing Mix
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
It's not just consumer product and service companies that employ the tric ...
- Best Buy CMO Quits Post
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
The chief marketing officer of Best Buy resigned his post this we ...
- Tennis Ace Signs 'Lifetime' Deal With Prince
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
Most marketers who hire celebrity endorsers do so with some trepidation. Th ...
- Play-Doh Joins Hair Salons In Kids Promotion
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
Kids love to shape, mold and cut Play-Doh with plastic scissors. Th ...
- Disney Mobile Turns To Long-Form Advertising
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 29, 2006
Walt Disney Co. is entering into long-form advertising when marketing its ce ...
- More Marketers Embrace Gay Themes In Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Major marketers are coming out of the closet in droves as pa ...
- Pontiac to Advertise New Model Exclusively Online
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
In a move being labeled a "radical experiment" by Pontiac, the automak ...
- Blizzard Ads Score Big Returns For Dairy Queen
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Don't tell fast-food marketer Dairy Queen that advertising doesn't work. A rece ...
- Corona Shortage Keeps Retailers Dry, Sales Down
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Beer drinkers trying to order a Corona at their local pub ha ...
- Nike Cuts Ties With Star Runner After Doping Scandal
Around the Net In Brand Marketing, Thom Forbes - Monday, August 28, 2006
Athletic shoe marketer Nike is running, not walking away from endorsement dea ...
- Discover Touts User-Friendly Aspects Of Card
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
Credit-card marketer Discover wants consumers to think that their credit card ...
- Cross-Country Mini Caravan Touts New Model
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
The Minis are coming! The Minis are coming! In a new promoti ...
- Old Is New Again For Fragrance Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
In the fragrance marketing industry, the classic lives. In an increasingly competiti ...
- M&Ms Candy Has Fun With Dark Side
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
While other candy marketers tout dark chocolate in a "good-for-you" vein, M& ...
- Wine Marketers Will Tout Single-Serve Bottles
Around the Net In Brand Marketing, Thom Forbes - Friday, August 25, 2006
Wine marketers will begin touting new single-serve bottles this coming holiday seas ...
- Consumers Get Dirty In Jeep Promotion
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
Chrysler's Jeep brand plans to give away a new four-door Jeep Wrangl ...
- Suzuki Verging On Sales Breakthrough
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
American Suzuki Motor Corp. is hoping that a magic combination of timin ...
- Top Retailers Target Teens In Fall Campaigns
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
Major retailers believe when it comes to marketing to teens, the be ...
- New Huggies Introduced by Kimberly-Clark
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
Kimberly-Clark is introducing two new diaper products that will replace the marketer ...
- Red Bull Rewrites Sports Marketing Rules
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 24, 2006
The idea of attaching a marketer's name to a sporting event (t ...